Alan Salter, the MEN’s former transport correspondent who set up his own PR and publishing company earlier this year, has said that the July issue of Transport Matters, his agency’s monthly news magazine, will be the biggest since launch in May.
The online title (strapline - “If it moves, it matters”) has over 1,000 subscribers he told How-Do – the majority of whom he insisted are drawn from the movers and shakers of the North West transport industry.
The publication contains news of local and national developments in trains, planes, buses, trams, and roads, as well as opinion, motoring and travel. Issue one in May was four pages and July will be ten or more pages he said.
Salter, who picked up his second ‘Transport Journalist of the Year award’ last year added: “I reckon that everyone in the industry is interested in what everybody else is up to – whatever the mode of transport.
“The concept of sending out magazines free to people who matter is not a new one. There are others on the market but Transport Matters is lively and entertaining, as well as serious when it needs to be.”
Separately from the publication, Salter said that his agency had now secured further project work from the GMPTE, Salford University and property developer In Partnership.
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