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Bauer takes its advertising sales in-house as it acquires TPC |
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Friday, 04 April 2008 |
Following its acquisition last December of EMAP's consumer magazines and radio divisions, Bauer Publishing has ended its twenty year plus sales relationship with The Publishing Consultancy as it brings all of its sales operations in-house.
The London and Manchester operations of The Publishing Consultancy (TPC) will be renamed HBP media sales.
HBP media sales will be run as a stand-alone division within the business responsible for all of HBP’s advertising sales. TPC’s existing Manchester sales team said it has no immediate plans to relocate from its current offices in Old Trafford.
Bauer has a substantial sales presence in Castlefield where much of its national and regional radio sales operations are based.
Howard Foster, regional director of HBP media sales said: “These are exciting times. The new operation will enable to us to drive the profile of H Bauer forward in the regions at a far more rapid pace and maximise the brand image of Bauer’s titles”
These titles include Take a Break, that’s life!, Bella, TVChoice, TVQuick, Total TVGuide, Spirit & Destiny, Fate & Fortune and Bauer’ s puzzles portfolio.
www.bauer.co.uk
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