The Big Issue in the North is looking to connect with new audiences, as it gets set to giveaway a free magazine with some of the region’s leading newspapers in early March.
Momentum's outdoor campaign
The campaign is ostensibly being heralded as part of the magazine’s 15th birthday celebrations, but is primarily being used as a taster to showcase the contents of the weekly publication to audiences that may have yet to engage with the title.
Over 250,000 copies of the ‘The Big Giveaway’ will be distributed in the Manchester Evening News, The Liverpool Echo, The Yorkshire Evening Post, The Lancashire Telegraph, the Sheffield Star and the York Star between 3 and 6 March.
It will include an exclusive interview with Jamie Oliver, a sample of The Big Issue’s regular news and features and the launch of a new word game called Summit. This will provide readers with the chance to bag a £1000 prize in a text competition.
Speaking about the motivation behind the innovative marketing plan, Big Issue editor Kevin Gopal noted: "There are probably people who haven't bought the magazine for years and we want to let them see what it's like now.
“We also wanted to take the opportunity to remind the public that there is still the need for The Big Issue in the North and there are still people across the north of England who have no other means of earning an income, other than by selling the magazine."
The Big Giveaway is being supported by an outdoor campaign produced by The Big Issue’s new agency Momentum.
A first for the North West - How-Do's Top 100 Marketers. These leading professionals help drive the creation and generation of prosperity in the region. READ
The North West’s media folk who in 2008 wield the greatest combination of influence, power and employment, primarily in the region but also, in many cases, well beyond. READ
Working with Hill Dickinson, the CBI and the CIM, How-Do reveals the region’s leading brands across a variety of business sectors and categories. READ
The How-Do poll
Latest comments
great pr stunt: this is a great pr stunt from koan - now we all know they have a new agency...
READ
Hello: Rob - we admire your public support of your team but SKV, Citypress, MC2 al...
READ
Everbodyknowsit!: The shame isn't that Koan went bust, it's that a bunch of incompetent judge...
READ
ting tong: Not your most flattering pic Tone - especially since some months ago you we...
READ
Confused: Many thanks to How-Doers for putting this into context. Rather like the Whi...
READ
PeterP: Confused - it is the former as far as I am concerned! - and the poor attemp...
READ
Comments (4)
