The Bury-based publisher, a regular on How-Do with its stable of consumer and customer publications, is set to launch the ‘Cheshire Independent’ in early February for the well-heeled Macclesfield, Prestbury, Alderley Edge and Wilmslow areas.

MD Stuart Parker (pictured above) told How-Do that he believes the free paper will fill ‘the void left by Newsquest's pull out from their Macclesfield base’ and feels that, despite the current downturn in the industry, there are opportunities in the sector for a new approach.

He said: “We are really thrilled to be launching in this affluent area with what we hope will be the first of many new regional local newspapers we have planned.”

Macc: new area for BS

It will also be distributed directly to select homes in the area.

The title is scheduled to hit the presses for the first time on 10 February with a print run of 10,000.

Parker has recruited “the excellent” Robin Atkins as sales manager and said the paper was receiving significant interest.

He commented: “Having Robin on-board has given us a tremendous boost, we are now looking for other newspaper ad sales people in other areas who might be interested in joining us too at this exciting time.”

Self Select Distribution will handle the distribution brief, allowing advertisers to check ‘qualified delivery evidence’ online.

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