Waterfront is a glossy, unapologetically exclusive title that will be hand-delivered to those lucky enough to own property in Merseyside, and the surrounding areas, that weighs in with a value above the £750,000 threshold.

In all this adds up to a circulation of 12,000 households, all of which will receive the poly-wrapped, over-size A4 lifestyle magazine from 17th March onwards.

The Waterfront concept is the brainchild of Phil Harris, former MD of the National Leaflet Company, and will be edited by Mike Cowley, previously a Daily Telegraph journalist.

Bury’s Big Spark have the publishing duties, and it was their MD, Stuart Parker, that How-Do caught up with.

“It’s a sizable project and one that should find a receptive audience,” said the straight talking Parker, a former MEN man.

Parker

"If you want to sell Jags or Bentleys, then I guess this is the place to be.”

He added that Waterfront’s sales staff were being deliberately “fussy” and turning down advertisers that they believed didn’t fall into the right bracket.

“Estate agents for example,” Parker explained. “If they’re selling houses that fall below the 750k mark then they’re not accepted. There’d be no point.”

According to Parker, Harris and co have their eyes on other “high net-worth ghettos” and there are clear aspirations to push the Waterfront model out to new locations should it prove successful.

Something he personally seems confident of, with the early reactions from advertisers being “very positive.”

In other news at Big Spark, the firm has also been appointed to publish the new bi-monthly magazine for business figure Rene Carayol, he of the BBC’s ‘Pay Off Your Mortgage in Two Years’ fame.

The title will be mailed out to Carayol’s ‘Inspired Leaders Network’ of 8000 subscribers every two months, featuring articles on motivational issues, interviews and topical business issues.

http://www.waterfrontmagazines.co.uk/

Did you enjoy this article? Please share it!