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Bolton Independent launched today by Big Spark, another profit made | Print |  Email to a friend
Wednesday, 13 May 2009
Big Spark Publishing has today launched the newest title in its rapidly growing portfolio of local newspapers, with the arrival of the Bolton Independent into the marketplace.
Big Spark Publishing has today launched the newest title in its rapidly growing portfolio of local newspapers, with the arrival of the Bolton Independent into the marketplace.

In a continuation of MD Stuart Parker's 'low cost base, small profit' model, the free to pick up paper, which focuses on good news and has a 'soft' editorial stance, is looking to build on the relatively low-key yet positive starts made by sister titles The Cheshire Independent and The Bury Independent.

Image
Issue one
Like its predecessors the Bolton issue is looking to attract what Parker describes as "quality local" advertisers and stick to a format that boasts a 50/50 split between editorial and ad space.

Also, like its sister in Bury, Parker claims that he and the team have "made a small profit" on the first issue, bucking the pervasive trend of doom and gloom that is currently enveloping the local newspaper scene.

He told How-Do he was "absolutely chuffed to bits with the job... through my biased eyes it looks great" and added that the team of "Dave Beavers, Lynn Ashworth and Marilyn Hart have done us proud."

Again an initial plan to manage the print run at 10,000 has been raised to 15,000, with distribution points found locally at sites such as pubs, leisure centres and supermarkets.

Big Spark is believed to be looking at further opportunities to augment its portfolio of titles in the future.

A buoyant Parker noted it was "onwards and upwards from here".

www.bigspark.co.uk

 

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  Comments (5)
RSS comments
 1 By positive, on 13-05-2009 11:03
Nice to see someone making a good fist of the local rag market... any jobs going?
 2 By Mr Dale, on 15-05-2009 14:39
Its good to see that a town of this size (Bolton) has another newspaper..and it's FREE. Our first advert as seen on the front page of the Bolton and Bury issues has already had a response that has far exceded our expectation. Hopefully one day this could become the towns home delivered free newspaper. Godd Luck!
 3 By Phil, on 19-05-2009 12:44
Picked up the first issue and it's a pretty good read. It will be interesting to see how the Bolton News reacts although on previous form less pages and a price increase are likely
 4 By Loggedoff, on 19-05-2009 13:15
Wow this company seems to be doing well, a keen eye on costs can produce results!
 5 By Tim, on 28-05-2009 17:09
Good news is great, pasting press releases and dressing them up as 'news' isn't.

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