News, opinion and resources for the North West media industry Subscribe to our RSS feed
Front Page | How-Do TV | News | Jobs | Features | Comment | Rumours | How do they do | How did they do | Events Diary | Blogs | About | Login
NEWS BY SECTOR | Publishing | Broadcasting | Marketing Services | Digital Media | Other Media | The Wrap | Polls | How-Do Awards | How-Do Events

Boutique solution brings fashion online at The Bolton News | Print |  Email to a friend
Thursday, 27 September 2007
Two trainees at The Bolton News have launched a new fashion section for the newspaper’s popular website.

Image
Minard
Sub editor Jenny Minard and reporter Tracey Scott approached newsroom bosses with the idea for the ‘Bolton Boutique’ after feeling that there were too many space constraints put on fashion items in the paper. The pair, both of whom are currently undertaking NCE’s, thought an online channel might prove more successful for fashion reporting – giving them greater flexibility with content and images.

Their bosses apparently agreed and the section is currently in its fifth week online.

Minard spoke to How-Do about the reaction to the site so far.

“It's been really positive,” she said. “Everyone we have worked with on the stories thinks it’s a great idea that there is now a channel to inform readers about fashion. We have been teasing the site in the newspaper to attract more readers, and that seems to be working well.”

The site is currently refreshed every Wednesday, although Minard noted that she and Scott are constantly updating the news pieces. A task she admitted to “really enjoying.”

http://www.theboltonnews.co.uk/leisure/fashion

 

Something to add? Then leave a comment below or email us now.


Did you enjoy this article? Please share it!
Digg!Reddit!Del.icio.us!Google!Live!Facebook!Slashdot!Technorati!StumbleUpon!Newsvine!Furl!Yahoo!


Sponsored links:




RSS comments

Add your comment
Name
Email (optional)
Website (optional)
Comment

Anti-spam question (required): 7 + 2 =

 
< Previous story   Next story >


Today's other news
Dead air proves a success for Twadio
New freelance courses for broadcasters
Confident predictions from Out There Events
Bremend leaves MSN for Christie’s
Bury Times online campaign gathers pace
Take That’s Gary Barlow to become new Simon Cowell
Communique toasts 26% revenue growth in 2008
Redmond and Burnham propose British Capital of Culture
Mando retains Professional Liverpool account
Football legends pay tribute to Sentinel journalist
PushON launches new Sprayseal site and builds brand online
Powers picks up DJ of the Year gong
 
 
 
Most read in the last three days
Fancy a trip over the Pennines for £2m a year?
Tomkins leaves Amaze for Manchester City Council
Peugeot drives out of McCanns after 24 years
Creative Concern wins Urbis competition
Crains claims research shows it is 'categorically' first for business news
Reflections and resolutions: 08 and 09 in a nutshell
Unions and MPs fight redundancies
Digital UK hunts digital agencies
Paver Smith moves into Manchester with Stripe acquisition
Weber Shandwick appoints Kassas
Featured articles
 A first for the North West - How-Do's Top 100 Marketers. These leading professionals help drive the creation and generation of prosperity in the region. READ
 The North West’s media folk who in 2008 wield the greatest combination of influence, power and employment, primarily in the region but also, in many cases, well beyond. READ
 The second year of the Top 100 Brands initiative - in association with Hill Dickinson, the CBI and the CIM - enjoyed a record number of votes from North West businesses and saw the Co-op sweep the board READ
 
Contact us now
The How-Do poll
News of the imminent arrival of another business title (City AM) has left you…
 
Latest comments
Loggedoff: I think you are both right but Linda has a point. Crains it could do with a... READ
Mr Sock: I think that your target audience is different to Crain's. OK other busines... READ
Digit AL: Whoaaa...hold on there....“Parties that are interested in the licence…….hav... READ
Linda: Why, Mr Sock, of course we do! I think I was probably trying to say it need... READ
Peeved Off: Yeah fantastic news! Spare a thought for all those companies Lightmaker Man... READ
Mr Sock: Whoa! Whats with all the PushOn stuff of late? And they get anchor text in ... READ
How-Do RSS Feed

Track How-Do headlines in your RSS reader:

RSS feed

View all of our feeds.

Who's online?
We have 2 guests online
Front Page | How-Do TV | News | Jobs | Features | Comment | Rumours | How do they do | How did they do | Events Diary | Blogs | About | Login
NEWS BY SECTOR | Publishing | Broadcasting | Marketing Services | Digital Media | Other Media | The Wrap | Polls | How-Do Awards | How-Do Events
 
UKFast - managed dedicated server specialist