Publisher Eddie Samuel told How-Do that a print run of 10,640 magazines was sent out on Friday last week.

“It’s better late than never, but I’m very, very happy with the product,” he said.

“Launching a magazine is difficult enough, notwithstanding the current climate. Yes there have been a few little indifference's along the way, which put a delay on it.”

Samuel

Head-turning

The publication will start as a bi-monthly “until it is up and running” and Samuel is confident that it has the quality to survive in an already crowded market:

“It will turn a few heads. I’m very please with the image of the publication. It’s fresh and clean.”

The launch issue has features on Manchester, Google and Sport in Business. There’s also an article on second founding partner Mere Golf and Country Club.

The third founding partner is Business North West Exhibitions, with which it’s built up the 10,000 plus database.

All the partners have signed up for a year.

One comment that tends to get posted whenever a BNW story is put online is about the publication’s North West credentials, so How-Do put this to Samuel:

“Yes, I do spent a lot of time in France, but Mellor Media is based in the UK. We have certain areas of business and offices in the North West.”

We weren't able to ascertain who wrote the stories, except that it was "patch based" and not through freelance staff.

A full list of features for this edition can be viewed here.

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Comments (22)

7  By Andy , on 19-06-2009 15:21 Just got my copy through this morning and like Gordon have to agree at being very disappointed following the hype. Have to agree with Mike too that both the front cover and page layout are poor.     If you want to read a good interview with Metrolink's Philip Purdy by the way I would head over to Manchester Confidential. Report