Carlsberg has pulled out of a marketing campaign through The Sun following complaints from Liverpool fans.
Many Liverpudlians haven’t forgiven The Sun for its reporting of the Hillsborough disaster in 1989 and there are still shops on Merseyside which refuse to stock it.
Carling is one of Liverpool FC’s official sponsors and there had been plans in place to give away free pints through the red-top at the end of August.
However, when this was reported in trade magazine, The Publican on 12 August , fans responded angrily:
"I don't want any company with ties to that rag emblazoned on any Liverpool shirt, totally insensitive and naive, i'm disgusted.
"I'm not a liverpool fan but i agree with most here. Carlsberg and the s*n should be boycotted. The memory of the lost fans should be preserved. Carlsberg have stuck two fingers up to all pool fans by doing this.
"total insensitivity, I'm not stupid enough to think that these corporates actually care or consider us 'the fans, their customers' for one minute, but in our own small way, we'll no longer choose carlsberg any longer, it won't matter to carlsbergs profits but it matters to the memory of those that suffered and those that continue to suffer, Shame on Carlsberg!"
Carlsberg has since issued a statement apologising for "offence caused by the planned free pint promotion" and it has now been pulled.
The most comprehensive ever review and assessment of the top communicators and marketers working in public services in the North West: the Public Sector 100. READ
The North West’s top marketing folk who collectively control marketing expenditure in excess of £500m and whose endeavours help sustain tens of thousands of jobs. READ
The full listing of How-Do's Media 100. The 2009 list in its entirety, offers the definitive compilation of the most influential and powerful media, creative and digital folk based in the North West. READ
The How-Do poll
Latest comments
Pixel8: The new website is now live at http://www.pnmag.com
READ
Hugh Pughe: I've had the tour round here, and it looks great. There will be some excell...
READ
Gez: Perhaps it's an uphill PR struggle to get people NOT to imagine a Bond vill...
READ
Jay Garrick: Good luck to you both - more PR agencies should have CGI guns on their home...
READ
Sarah Brownless: Well done Rick and Vanessa! Wishing you every success.
READ
Louise: Not a great website Rick, littered with typos and grammatical errors and on...
READ
Comments (1)
