Carlsberg has pulled out of a marketing campaign through The Sun following complaints from Liverpool fans.
Many Liverpudlians haven’t forgiven The Sun for its reporting of the Hillsborough disaster in 1989 and there are still shops on Merseyside which refuse to stock it.
Carling is one of Liverpool FC’s official sponsors and there had been plans in place to give away free pints through the red-top at the end of August.
However, when this was reported in trade magazine, The Publican on 12 August , fans responded angrily:
"I don't want any company with ties to that rag emblazoned on any Liverpool shirt, totally insensitive and naive, i'm disgusted.
"I'm not a liverpool fan but i agree with most here. Carlsberg and the s*n should be boycotted. The memory of the lost fans should be preserved. Carlsberg have stuck two fingers up to all pool fans by doing this.
"total insensitivity, I'm not stupid enough to think that these corporates actually care or consider us 'the fans, their customers' for one minute, but in our own small way, we'll no longer choose carlsberg any longer, it won't matter to carlsbergs profits but it matters to the memory of those that suffered and those that continue to suffer, Shame on Carlsberg!"
Carlsberg has since issued a statement apologising for "offence caused by the planned free pint promotion" and it has now been pulled.
A first for the North West - How-Do's Top 100 Marketers. These leading professionals help drive the creation and generation of prosperity in the region. READ
The North West’s media folk who in 2008 wield the greatest combination of influence, power and employment, primarily in the region but also, in many cases, well beyond. READ
The second year of the Top 100 Brands initiative - in association with Hill Dickinson, the CBI and the CIM - enjoyed a record number of votes from North West businesses and saw the Co-op sweep the board READ
The How-Do poll
Latest comments
Loggedoff: I think you are both right but Linda has a point. Crains it could do with a...
READ
Mr Sock: I think that your target audience is different to Crain's. OK other busines...
READ
Digit AL: Whoaaa...hold on there....“Parties that are interested in the licence…….hav...
READ
Linda: Why, Mr Sock, of course we do! I think I was probably trying to say it need...
READ
Peeved Off: Yeah fantastic news! Spare a thought for all those companies Lightmaker Man...
READ
Mr Sock: Whoa! Whats with all the PushOn stuff of late? And they get anchor text in ...
READ
Comments (1)
