The 15,000 plus circulation Aintree and Maghull Champion is scheduled to hit the doorsteps of local properties on 14 January and is the work of the Southport based Champion Media Group.
CMG currently produces separate titles for the Southport, Formby, Ormskirk and Skelmersdale areas, and its fifth title will bolster the stable’s circulation to around 112,000.
MD Betty Drummond has commented that the group is bucking the trend of publishers such as Newsquest and Trinity Mirror - who have embarked on far-reaching regional cutbacks - to help advertisers continue to reach their target audiences.
She remarked on the launch: “We believe readers and advertisers deserve local newspapers that will support them in times of trouble and not turn tail and run."
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