Free London business paper, City AM , is expanding to Manchester and Edinburgh from spring 2009.
Last year they ditched similar plans believing that regional editions would "dilute the brand."
In the meantime, a number of business titles have already established themselves in the city including TheBusinessDesk.com and Crains with the MEN also increasing its daily business pagination from three to four pages.
The managing director of City AM, Lawson Muncaster is confident that they can be successful and aim to distribute up to 17,000 extra copies through the regional expansion.
What remains unclear is whether they will be employing staff in Manchester and Edinburgh to provide local, editorial content, or if it will just be a mirror of the London edition with some local copy and advertising.
80,000 copies of City AM are distributed to the City’s financial districts every day.
The paper claims it has just had its best month ever for distribution despite the credit crunch and City workers tightening their belts.
City AM reported a 45% rise in revenue to £3.5m for the six months to March this year against the year before.
The most comprehensive ever review and assessment of the top communicators and marketers working in public services in the North West: the Public Sector 100. READ
The North West’s top marketing folk who collectively control marketing expenditure in excess of £500m and whose endeavours help sustain tens of thousands of jobs. READ
The full listing of How-Do's Media 100. The 2009 list in its entirety, offers the definitive compilation of the most influential and powerful media, creative and digital folk based in the North West. READ
The How-Do poll
Latest comments
Megan: “At a critical time for the survival of local newspapers, the apparent indi...
READ
Comments (6)
