CN Magazines makes bold lifestyle market move with Carlisle Living

Bosses at CN Magazines are seemingly taking a ‘downturn, what downturn’ approach to business, as they look to launch a new paid for lifestyle magazine for the affluent Cumbrian market.

The first edition of Carlisle Living was officially unveiled to the public at a charity fashion show last night.

At 100 pages, with a 10,000 print run and £2 cover price, CN is marketing the title to appeal to well-heeled 25-45 year old males and females in Carlisle and north Cumbria.

Editor Richard Eccles has said that the response from advertisers has demonstrated that there is still considerable potential in that market, despite the ructions in the economy precipitated by the omnipresent ‘crunch’.

He believes this can be exploited with a quality publication.

“Too many city style magazines are all style and no content, and are mostly free,” Eccles commented.

“There’s no sense of community or proper local journalism. Carlisle Living’s foundation is quality regional features journalism taken to a different level for a sophisticated audience by utilising the glossy magazine format.

“It’s basic local newspaper stuff – names and faces – but in a modern format.

“The group has made a strategic decision to diversify the choices available to readers and advertisers locally to maximise the overall outcome for the company and have the widest range of options available from magazines to newspapers to online as economic circumstances change.”

CN also publishes Cumbria Life, which turned from bimonthly to monthly in September, and DGB Life, which caters for the market in Dumfries & Galloway and the Borders.

www.cngroup.co.uk

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