A new online platform has been launched to bring together freelance copywriters with agencies and publishers on the lookout for "budget written content."

Copy cats get online

The two are working out of Lancaster University's InfoLab 21 facility, alongside McVey's new agency MJR Web, and aim to establish Copify.com as the online marketplace where producers and seekers of content can meet and strike up relationships.

Harrison said of the concept: "Copify offers a great opportunity, not just for marketing agencies to source content, but also for talented writers to earn money and gain valuable experience.”

The site offers services starting from 3p per word.

SEO firm Latitude has been brought on-board as one of the business' first customers.

http://www.copify.com

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Comments (11)

3  By Daniel Cecil , on 09-02-2010 15:38 Exactly.     A tagline like:  Think Different     Would be worth 6p. Utterly ridiculous. Report

4  By Martin Harrison , on 09-02-2010 16:39 Cheers Andy.    Daniel, the site isn't really intended for those looking to source ad copy. More for those who need text for web pages etc. Report

5  By Carl Liver , on 09-02-2010 19:14 Good luck guys, hope it works out for ya!! Report

6  By Jonny Wilde , on 10-02-2010 10:21 Talk is cheap, copy, evidently is cheaper...    This commodity model for copy just drains the respect away from copywriting.    Bring on lifeless copy and uninspiring messages for the web, just what's needed to stand out, more fodder.    I know, you could call it istockcopy.com? Just a thought.    Personally I'd rather keep copywriting where it belongs, in creative services, not 'off the shelf' purchased by the wheelbarrow load. And that's all copy, not just ad copy. The web should be full of considered content else it will turn grey.    (Just my £2.64p worth) Report

8  By SEO Creative , on 10-02-2010 14:10 Martin is a very good writer and I have worked with him before I hope they do very well. Good content is worth paying for but then a lot of people charge a high rate for re writing duplicate content or very general copy, depending on the content there should be a different rate I'm sure Martin and the team will have a similar pricing struvture Report

10  By Martin Harrison , on 10-02-2010 21:19 Carol,  Plenty of copywriters have echoed your concerns, but then you're not exactly impartial are you? You can follow the latest on this on our blog. http://blog.copify.com/ Report