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Monday, 17 December 2007 |
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The independent US publisher Crain’s today launched its first city business newspaper – Crain’s Manchester – outside the States.
The title is edited by Steve Brauner, formerly editor of the North Western Evening Mail and a previous business editor of the Daily Post and editor of North West Insider.
Twenty people are employed at the paper and the publisher Arthur Porter is looking for more salespeople.
There will be two more editions published in January before the title goes weekly from February.
The 32 page launch edition has advertisers including Salford city council, Kleinwort Benson and Altium. Porter told How-Do that it had been a deliberate decision to launch with a particularly strong and heavy editorially-led issue.Crain's lead story concerns the Lowry arts complex at Salford Quays where the top earner has been paid £310,000 - more than the Bank of England governor the paper helpfully reminds its new readers.
Over 15,000 copies are being mailed to named business individuals across the Manchester conurbation and a further 3,000 are being distributed through newsagents via the wholesaler WH Smith.
Crain’s claim the publication will be the first city business weekly of its kind in Western Europe. The title is modelled on the business weekly publications which exist in most sizeable  Brauner
The website - www.crainsmanchesterbusiness.co.uk – also goes live today and will carry daily news updates.
Crain’s has set its rate card to encourage regular advertisers. Frequent advertisers could negotiate a display rate of around £27 per scc whereas infrequent advertisers will pay double that – getting towards the MEN’s scc rates.
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