From next Monday, 30 June, the US-owned title will be handed out personally by Crain's staff – which apparently is set to include publisher Arthur Porter – to all first class travellers on the operator's Manchester Piccadilly to London Euston service.

This new weekly distribution route will be supplemented by a move to place additional copies of Crain's in Virgin's First Class Lounge at the station – thus ensuring that the paper's reach goes beyond the Monday morning Euston-bound traveller.

The development marks another evolution in the city's fast moving business press sector, which last week saw Insider matching Crain's by moving to create daily email news alerts.

Porter

However, Crain's did release a statement about the move into Virgin territory, in which Porter was quoted as saying: "We are delighted to be associated with a company such as Virgin Trains.

"It is powerful testimony to the quality editorial the Manchester business community has come to expect every week from Crain’s. It makes travelling first class on Virgin an even more attractive proposition."

Crain's has been published in the city since December last year, basing its business model on the firm's successful sister papers in the US.

www.crainsmanchesterbusiness.co.uk

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