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Crunch time for the Bolton News |
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Tuesday, 11 November 2008 |
Following on the heels of the Chorley Guardian’s efforts to beat the credit crunch with talking socks, comes the latest attempt from a regional press title to insulate its readers against the growing economic cold front.
 Crunch beating BN The Newsquest-owned title, in the How-Do headlines for a different kind of crunch-related activity yesterday, is offering money saving coupons, tips and expert advice throughout the month of November. In addition the paper will also be boasting a weekly column from money saving expert Martin Lewis, while well-known chef Paul Heathcote has devised four frugal recipes which he cooked in front of a film crew for the newspaper's website. The paper’s assistant editor James Higgins said that the editorial team had worked hard to put together a campaign that will genuinely benefit the readership during the current downturn. www.theboltonnews.co.uk Something to add? Then leave a comment below or email us now.
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