Sport Media Group is claiming that its Daily Sport title has breached the 80,000 circulation mark with a 9.4% increase in sales.

The paper and its sister titles have struggled over the past year in what has been a torrid trading time for parent firm Sport Media Group.

Sullivan: Midas touch?

Sport editor in chief Murray Morse used this to unveil circulation increases across the board - albeit unaudited ones - with the Daily Sport recording a circulation of 80,000 between 13 April and the end of May.

The Saturday edition climbed 6.4% to an average of 51,000 and the Sunday Sport climbed 11.9% to 70,000.

Morse commented: "These figures are a tribute to the entire company, coming as they do at a time when we’ve had to make redundancies in all areas.

“The editors of the Daily Sport and Sunday Sport, Pam McVitie and Nick Appleyard, and Gary Doran who looks after the Saturday Sport, have all worked tremendously hard to make the papers more exciting and a ‘must-have’ purchase – and this is paying off handsomely.

“And the figures are also a tribute to our honorary publisher, David Sullivan, who has breathed new life into our titles in recent weeks.”

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