Music photographer Emma Wilkinson has launched the first edition of DV8 magazine outside the confines of Southern England, with issue one of the 10,000-circulation DV8 Manchester now waiting to get pocketed from 500 outlets around the city centre.
DV8 has the self-proclaimed intention to become “the UK’s foremost free regional magazine for the discerning 18-35 year old” and as such is gradually rolling out a franchise model from its Bournemouth-based head office.
Wilkinson
So far it has editionised issues in Bournemouth, Bath, Bristol, Southampton, Portsmouth and Guildford, and is looking to spread the model further by securing teams/owners on the ground in further cities throughout the UK.
Manchester is the latest addition to the DV8 portfolio.
Emma Wilkinson is the woman behind the monthly magazine’s touchdown in the North West. She explained to How-Do that she had become tired of working for other titles and eager to operate her own – the DV8 offer allowed her to achieve this.
Wilkinson is now the owner/editor of the Manchester edition, combining the job with her established position as a music photographer (you can see her work at http://www.rockseepixs.co.uk).
Issue 1: eye catching
The first edition came out this month and is free to pick up from shops, bars, clubs and certain office buildings spread throughout Manchester city centre.
Wilkinson said that she was “really proud” of the magazine, adding that “the response so far has been overwhelming and we are very hopeful for the future.”
The magazine combines reviews, listings, cross-portfolio interviews and features, with ‘gallery’ sections of regional events showcasing local people and aiming to cement the title’s connection to its host city.
It also freely admits that “we don't do hard hitting journalism and we don't show our readers places and products they can't afford.”
The first issue of DV8 Manchester can be seen online here.
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