EN magazine recruits PRs and bankers for its Rockstar video - North West Media News

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EN magazine recruits PRs and bankers for its Rockstar video

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Friday, 31 October 2008

EN magazine has unveiled a video complete with PRs, bankers and corporate financiers, all miming away in various guises.

The video was first screened at the magazine's annual deals dinner at the 'EN' Arena last week.

It is believed that the 800 plus punters needed some light relief after the doomsday scenario predicted by a guest speaker, venture capitalist Jon Moulton.

Enjoy the video here

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Comments (14)

1 By Simon Cowell, on 31-10-2008 11:47
Outstanding! How about getting Martin Regan doing "small town boy"?

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2 By Loggedoff, on 31-10-2008 12:57
All fur coat...

How about spending advertisers cash on a decent print run backed up with an ABC audit?

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3 By George Dearsley , on 31-10-2008 13:54
Come on, lighten up. It was a fun idea, very well executed and I'm sure all those who took part enjoyed themselves. Economical and effective self promotion I'd say.

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4 By Martin's money tips, on 02-11-2008 18:15
Martin Regan is loaded already. I don't think your snidey quips will bother him much.

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5 By Loggedoff, on 03-11-2008 10:01
Don't give a monkeys about Reagan, sure the video is OK and fun for all but, in my view, it masks a sinister approach to print and mailing.

Any publisher who isn't prepared to invest advertisers cash in printing and mailing. They cause problems for the rest of us.

Nowt wrong with raising awareness of the palpable lack of circulation audit for EN.

Any publisher with a proper print run would invest in an ABC audit as it represents a fraction of the cost of the print and mailing, of course if you have something to hide the opposite logic applies.

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6 By Moneybags, on 03-11-2008 10:04
You can't expect regional publishers to pay for ABC audits. That might just show up some of the er.... inexactitudes they have told about circulation and readership over the years.
And yes, let's not be snidey to Mr Regan. He is a true gentleman who only ever complains about Gordon Brown being chancellor, Gordon being being Prime Minister, and spending money.

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7 By loggedoff, on 03-11-2008 13:52
The silly thing is that launching a mag with a decent print run from the outset is a lot more sensible than all this ducking and diving.

Whilst it is less profitable in the short term than short changing advertisers and may lose money for the first few issues, the advertising is more likely to work and advertisers more likely to series book. Sales staff will stay longer and will believe in the product etc.

It makes sound business sense for all sorts of reasons to invest in readership and then prove it with ABC audit. Ultimately, a publisher with decent audited print run and readership list will be worth more when it comes to exit for the owner..

So bearing all this in mind, even if you are lucky enough to see a copy of the title, do we really want to rely on entrepreneurial advice from EN? Not likely.

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8 By Simon Cowell, on 03-11-2008 13:44
And exactly how many magazines have you launched? Sounds like bitter and twisted to me.

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9 By Loggedoff, on 03-11-2008 16:12
The only bitter I am interested in has a twist of lemon and goes with gin.

I am not the one courting publicity.

'Simon' you may see me as bitter, but I see your comments as someone on the defensive.

What are your views on circulation audit? Is there such a thing as an honest publishers statement not backed up by an audit?

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10 By Simon Cowell, on 04-11-2008 10:22
Not all honest publishers have audited circulations. There is often little point in providing an audit for low circulation highly niche titles.

Publishers that have a high number of these niche titles can find that a pointless audit is cost prohibitive and when costs are (inevitabley) passed onto the advertiser the rates become too high to sustain.

Everyone knows that.....

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11 By Loggedoff, on 04-11-2008 12:23
Point taken on the small circulation niche titles.

I would say that if you are promising over 8,000 print run on a regular title then you don't really have any excuses. The bigger the claim the more reason to question why no audit.

The cost of audit is difficult to swallow on year one as there are application fees etc, however, I have found the earlier you do it the better there is also the benefit of enforced data-management and quality which is easy to overlook when building a title.

I understand in the US it is considered mailing fraud to lie about circulation. If you think about it you are defrauding both the advertiser and the mail system.

Of course in the UK it is a light touch approach from government that prevails.

Personally, I would hound circulation blaggers out of the industry given the opportunity. They are not much better car mileage clockers.

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12 By moneybags, on 04-11-2008 14:20
Simon is partly right. I've known some honest publishers but I also meet publishers and ad managers who tell all kinds of porkies and wouldn't know the truth if they saw it. That's the game, it's up to media buyers to decide. The really worst ones are selling B2B magazines which are nothing more than vanity publishing. Gullible marketing people won't have the same budgets to spend now.

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13 By Loggedoff, on 04-11-2008 16:30
True, but to be fair, often the ad sales teams will be being lied to aswell and it is difficult for an employee to question the honesty of thier boss by asking for print and mail evidence.

You can tell the blaggers as they will never use the words 'print run' its always 'readership' and numbers are given verbally and not written. That way its difficult to prove the fraud.

Even on a new launch, I put the print run in writing as a 'gauranteed print run' and if an advertiser wants to see evidence I will send them royal mail and print bills.

Marketing managers need to realise that publishing can be a cut throat game if you don't ask the right questions.

And even if you they are lucky enough to be invited to be on a mock rock video it always pays to demand either an audit certificate or other evidence of print run.

If the ad rep can't or won't provide it you can simply politely but firmly tell them that you only advertise in audited titles.

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14 By Oh come on, on 05-11-2008 09:11
Note for blaggers. Say "print run" and "guaranteed print run".

Note for Marketing Managers. if you can't bring yourself to say "No" go back to college (Hopwood Hall?)

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