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Everett to remain editor of Moving Manchester for ‘foreseeable future’ |
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Monday, 18 February 2008 |
Broadcaster and agony aunt Flic Everett is to extend her guest editorship of the lifestyle magazine Moving Manchester for the foreseeable future.
Everett joined the title last November as a consultant to help with a relaunch of the title which the owner Michael Huckerby felt had swung too far towards music and “edgy content”.
However it now seems that the temporary arrangement suits all parties and Everett is to become the editor for the ‘foreseeable future’.
The monthly consumer and lifestyle magazine had a turbulent 2007 when its former publishing company, BBDM, went into administration.
Huckerby took the title back into his ownership and appointed Natalie Quinn as editor. Quinn resigned as editor last autumn to concentrate as a freelance with a focus on music journalism. It is believed that Huckerby and Quinn were at odds over the magazine’s direction with Huckerby keener on more mainstream features with Quinn keener to cover more music.
Moving Manchester claims a circulation of 20,000 and readership of 48,000.
Everett has been working as a journalist for 16 years. She has written for numerous titles including The Daily Mail, The Sunday Times, News Of The World, Cosmopolitan, Elle, Company, FHM and Marie Claire.
She is also a frequent contributor to radio programmes in her guise as an agony aunt specialising in relationships and sexual issues. She also presented Radio 4’s Woman’s Hour.
Everett said that she intends to develop the title further away from its previously “sometimes studenty approach and make it more appealing to people in Manchester with who have disposable income.
“We’re planning lots more coverage on decent restaurants with honest reviews together with info on clubs and other activities that people over 25 would want to visit. We want to get away from the more obscure Northern Quarter approach.”
The news that The Magazine is the latest casualty of a congested Manchester marketplace doesn’t seem to unduly trouble Everett. “I, not sure we have direct competition as such. I think we appeal more to the more aspirational Mancunian and I can’t think of another title focusing on that niche.”
There are also plans to develop the website and Everett is keen to add much more content and make it more interactive. She added that Huckerby is also keen to extend the distribution footprint of the magazine but “not to an extent that the title loses its Manchester focus.”
Everett insisted that the market feedback to the relaunch has been extremely positive. The heavier paper stock and smaller pagination combined with a greater emphasis on people and features has been well received she claimed. “The redesign was led by Andy Mallalieu of Creative Spark and he’s done a fantastic job. I’m fussy and I’m happy.”
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