Recently launched free women's title The Buzz has told How-Do that is responding to the feedback garnered from its first issue with a raft of alterations that will see it change page size, frequency and pagination as it looks to establish itself within the Manchester and Cheshire marketplace.

Issue one

Boden has now informed How-Do that, from the next isssue, the title's original A6 'easy to pick up' size will be changing to A5, pagination will be increased from 100 to 132 pages and, from the third issue in April, frequency will be moving to bi-monthly.

The print run of 30,000 will remain unchanged.

"We had mixed reviews about the A6 format," Boden commented.

"On one hand, the pick-up rate was phenomenal, but on the other we were very limited in terms of word count in both editorial and adverts. Secondly, we didn't like the 'novelty' label.

"This bigger size suits us much better."

She went on to add that the feedback for the title had been "generally very positive" with some clients having had "a fantastic response" to the ads they placed.

Boden: honest inroads

Funded by founder Roberts observers might expect the title to require deep pockets to establish itself in a notoriously competitive marketplace. However, Boden insists that all costs were covered on issue number one and that "our second issue, out in January, has already made a profit ahead of its 17th December advertising deadline."

She stressed that the coming year wasn't about "making mega bucks or hoarding contra deals" but rather focusing on establishing the title editorially and building it into something akin to a regional Glamour magazine.

"Equally importantly," Boden continued, "we want to nurture relationships with advertisers by delivering on our promises in terms of complete honesty in distribution and print run figures, and work hard to see that they get the best return on their investment with us."

Further changes set for 2010 include a revamped website, developed by Dreamscape Solutions, that will boast "online-exclusive content, including events news, celeb interviews and restaurant reviews."

The current issue of the magazine can be read online at http://www.thebuzz-magazine.com/read/

www.thebuzz-magazine.com

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Comments (4)

4  By Ben Keegan , on 11-01-2010 12:26 Hi Jenny / Julie    Just recieved the 2nd edition of The Buzz at the office! Well done, I think it looks great, a definite step up from edition 1! Congratulations on the mag, and being in the black in a very tough market!    With regards to the comments above - Try to take into consideration that this is a new launch of a local lifestyle magazine (Tough enough to do in buyant times!) and is only their 2nd edition (Which in my opinion has evolved and improved a great deal from the first)    Instead of coming on here with catty comments in a bitchy tone, we should be encouraging and supporting people within Regional Media that have the balls to actually go out and put their chips on the table! . . . .     Of course it isn't s popular as other magazines yet - It's ISSUE 2!!!    And the comments about advertising / advertorial content - If you look at the early editions of any consumer mags, they ALL have as high a paid for content ratio as possible - They have to have to survive whilst growing a brand and readership!    A great job girls, and everyone in our office is looking forward to recieving future editions!!!    Ben Keegan  MD - Jigsaw Recruitment Group Report