The judges have met, the deed is done and the short list follows. Despite the challenging times the judges were pleased to note that both the number (just shy of 200) and the quality of entries this year was ahead of last year's inaugural event.
The dinner, which last year attracted 570 guests, is once again expected to see the year's largest gathering of leading media and creative industries folk in the North West. The 2009 awards dinner, on Thursday 30 April at MUFC, in association with our headline partner MediaCityUK, also has two outstanding guest speakers in Peter Salmon, the BBC's Director North and Mark Howe, Country Director Google UK. Further information on Salmon, Howe and the 12 judges follows the short list.
For information on attending the dinner, please contact Diane Connor of the event managers HGA Creative on 0161 776 7078 or email her at diane@hgacreative.com. Over 500 places have already been booked. The 12 awards, together with a category for Personality, span the region’s rapidly converging media and creative sectors and reflect the very best that the region – one of Europe’s most vibrant - has to offer.
How-Do Awards 2009 - categories and the short listed entrants
Advertising/media agency - sponsored by Business Link NorthwestDesign consultancy – sponsored by APG Highlight printersDigital agency - sponsored by Bauer RadioIndependent TV/radio production company - sponsored by the NWDA
Magazine - sponsored by Shipley Solicitors Media sales - sponsored by The Hive Media website - sponsored by the Manchester Publicity Association Most innovative media platform or product The judges decided not to short list any entries this year. Jim Hancock, one of the judges and the MC at the dinner on 30 April will explain the judges' decision on the night. Newspaper - sponsored by The Co-operative
PR agency - sponsored by KMPRadio station - sponsored by Northwest Vision and MediaTV programme - sponsored by Creative Manchester at Manchester Metropolitan UniversityPersonality - sponsored by TBWA\Manchester Drinks reception - sponsored by gorkana
Jim Hancock will announce the judges' choice for Personality of the Year at the Awards dinner on Thursday 30 April. How-Do Awards dinner 2009 - the speakers
 Mark Howe Mark Howe joined Google in January 2006 as managing director of its UK operations having previously spent 20 years working in the television industry – much of that time in digital, multi-channel TV.
His current remit at Google is to build stronger relationships with the UK advertising and media agency community, focusing on driving digital growth and enhancing digital understanding. Mark was educated at University College London and lives in East Sheen, London, with his wife and three children.  Peter Salmon The evening's other key speaker, Peter Salmon, will be based at MediaCityUK from the summer and he will be responsible for the operations of five national BBC departments together with the BBC’s regional activities and a total staff complement of over 2,500. He will also sit on the BBC’s Executive Board from 2010. How-Do Awards 2009 – the judges
Alice Morrison, chief executive Northwest Vision and Media. Alice started her career in journalism on an entertainment magazine in Dubai and subsequently helped launch BBC News24 before plumping for a change of career with a switch to a leading Lancashire ISP, prior to joining NWVM.
Alison Hastings, former editor and currently an adviser to various bodies including Camelot. Probably best-known currently as the BBC Trustee responsible for England. Edited the Newcastle Evening Chronicle from 1996 to 2002 before relocating to Liverpool. Former columnist on UK Press Gazette and can be frequently heard and seen as a media pundit on radio and TV. A member of the Society of Editors and an adviser to the Press Complaints Commission. Anthony Taylor, former head of external communications at £2bn turnover Littlewoods Shop Direct and former head of media at the General Medical Council. Began his career at a PR agency in Manchester and subsequently worked in London and the Turks and Caicos Islands before moving back to his native North West.
Iain Bennett is the sector leader for digital and creative industries at the NWDA where he is responsible for strategy and development of Europe’s second largest cluster of creative and digital companies. He was previously a theatrical agent and subsequently a founder of a new media design agency. In 2002 he joined London Metropolitan University as managing director of its new media training company. Jim Hancock, journalist, presenter and political commentator for over 30 years. He was Granada TV’s political correspondent from 1987 to 1994 and political editor of the BBC North West from 1998 to 2006. His columns can be seen in the Daily Post and the MEN. Has recently reappeared on Granada and can also be found chairing conferences for bodies such as the NWDA and the CBI.
Karen Gee, general manager of the Kuoni-owned travel company Journeys of Distinction. Was previously sales and marketing director at Shearings Leisure in Wigan. Since graduating in International Marketing, Karen has specialised in the travel and leisure industry, working for companies including Airtours, First Choice, Flying Colours, Universal Studios Florida and Sky Travel. Martin Anderson, ad agency BDH's last chairman and one of the most prominent figures in the region’s advertising community over recent years. Spent most of his career at what was BDH (now TBWA) where he became creative director in 1978. Moved across to account management in 1988 and became MD in 1992 and chairman in 1996. Was chairman of IPA regions 1994 to 1996 and served on the IPA council in London for 15 years.
Mike Hackett is the managing director of Principles Agency, one of the largest independent ad agencies outside London. Mike joined Principles as an executive in 1988. Progressing through the ranks, he became the youngest person to be elected to the Principles board. Having been creative services director, he then spent a number of years as the agency’s commercial director. In 2006 he was appointed managing director. Leeds-based Principles has a turnover of c£24m.
Paul Newman, head of communications at MediaCityUK and previously in charge of Liverpool Culture Company's PR and public affairs team overseeing Liverpool ’08. Prior to promoting Liverpool as European Capital of Culture, Paul was director of communications at the Football Association in London. Prior to joining the FA, he spent 20 years as a broadcaster working for BBC News and Sky News, ITV in addition to covering the first Gulf War for TV-am.
Philip Graf CBE, former chief executive of Trinity Mirror and currently deputy chairman of Ofcom, a partner with the executive coaching firm Praesta Partners and a NED with Archant. Philip is also a trustee of the homeless charity Crisis. A Cambridge law graduate, Graf joined the Liverpool Daily Post and Echo in 1983 and became chief executive of what was then Trinity in 1993. Led the acquisition of the Mirror Group in 1999 and subsequently became the chief executive of the enlarged company. In 2003 he was asked by the Secretary of State for Culture, Media and Sport to carry out a review of the BBC's online activities.
Sally Sykes left AstraZeneca to join DePuy as a board director in March but has recently moved back across the Pennines to take up a role as head of communications at the Health and Safety Executive in Bootle. Previous roles with Ciba-Geigy, Scottish & Newcastle, Littlewoods and Manchester Airport. Sally is on the national executive and board of the CIPR and was rated by “PR Week” in 2006 as one of the 50 most influential UK PR practitioners. Shaun Fensom, chief executive of Manchester Digital and chairman of the Community Broadband Network. Has been working in the online industry since the 1980s in various roles and with a number of ISPs. He oversees the Big Chip Awards - the largest digital event outside London.
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