How-Do has to admit that it opened the emailed release, securing the PR the first points on the publicity board, but then what else were we meant to do when we saw the title ‘Olivia Newton-John saves a kitten on the Great Wall of China’?

Help...

Bizarrely, there wasn’t.

The email was actually about Olivia Newton John saving a day old kitten from a pond on a charity walk across the Great Wall of China.

Worse still it had an inbox clogging megapixel picture attached of Ms Newton-John, said kitten (now named Magic apparently) and some camp looking chap who bore a distressingly creepy resemblance to Sir Cliff Richard.

...please God, help!

Jesus.

How-Do wishes all the best to Magic (who is allegedly desperate to find his way back to that pond) and, of course, to ONJ on her “extreme 23 day trek” of 228kms (that’s almost ten kilometres a day!), while wishing all the worst on the London-based PR agency who thought that a North West media portal would be remotely interested in this utter shite.

In an ironic twist to the tail said outfit is actually called The Good Agency.

We couldn’t make this up if we tried…

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Comments (15)

1  By Peter , on 30-04-2008 08:54 Well the only thing about this press release is that it got published by How-Do. So did it work or didn't it? Report

6  By Rob Artisan , on 30-04-2008 14:24 Very good way of making your point.     Still I got a load of coverage about a dog who liked curry but at least he was a local. Report

7  By George Dearsley , on 30-04-2008 16:28 We know most PRs do a wonderful job. However, because I am still on several media lists as working for "women's magazines" (having for many years written stories like 'I tried to murder my husband' and 'my death bed wedding' etc) I recently received a glossy A4 Press release/brochure in Manchester City blue which carried on the front cover what looked like a golf club with a pointed end compared with the wide end of, say, a putter. On looking inside I was met with a headline which read The Last Taboo...and realised to my horror that the "putter" was actually a device to be inserted into a woman's vag*na. With not a mention of any possible discomfort, the Press release assured me this was her "first step to a strong and healthy pelvic floor" and claimed women could look forward to "an improvement within weeks". I have referred in many a lecture and training session since to the Pelvic Floor Educator (registered trade mark). So in some way I suppose I have given the company some small degree of publicity and now I have introduced the device to How-Doers. But I'm afraid I shrank from offering this to a publication as a news story or feature. Report