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Thankfully web site journalists weren’t included in the latest ‘trust survey’ conducted by YouGov on behalf of British Journalism Review… if they were I fear your beloved How-Do team would be short-fusing their keyboards with puddles of freshly spilled tears.
The public, it would seem, are a little sceptical of the probity of your average hack. Whether it be the paragons of BBC reportage, the staffers of your local paper, or the opinion formers of mid-market titles, all it seems have been tarred with the tinge of the liar by an increasingly suspicious society at large. In fact in the past five years trust has nose-dived for some sections of the profession, with ITV journalists (as illustrated in the figures below) suffering the greatest percentage point slip in the survey of 1328 adults.  Thank God for estate agents... Things are looking up then. The following shows respondents who answered ‘a great deal’ or ‘a fair amount’ when posed the question “how much do you trust the following to tell the truth?”
Family doctors: 87 per sent (down six per cent)
Schoolteachers: 76 per cent (down 12 per cent)
Local beat policemen: 71 per cent (down 11 per cent)
Head teachers in state schools: 71 per cent (down 8 per cent)
BBC news journalists: 61 per cent (down 20 per cent)
Judges: 61 per cent (down 7 per cent)
Senior police officers: 57 per cent (down 15 per cent)
ITV news journalists: 51 per cent (down 31 per cent)
Channel 4 news journalists: 51 per cent (down 29 per cent)
Journalists on upmarket papers: 43 per cent (down 22 per cent)
Journalists on local papers: 40 per cent (down 20 per cent)
My local MP: 39 per cent (down 5 per cent)
Trade union leaders: 31 per cent (down one per cent)
Leading Lib Dem politicians: 29 per cent (down seven per cent)
Leading Conservative politicians: 27 per cent (down 7 per cent)
Managers of NHS hospitals 24 per cent (down 12 per cent)
People who run large companies: 24 per cent (up four per cent)
Senior officials in my local council: 20 per cent (down 9 per cent)
Senior Whitehall civil servants: 19 per cent (down seven per cent)
Journalists on midmarket papers: 18 per cent (down 18 per cent)
Journalists on redtop papers: 15 per cent (up one per cent)
Estate agents: 10 per cent (down six per cent)
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