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The voting for this year's Top 100 North West Brands, in association with leading law firm Hill Dickinson together with the support of the CBI, the CIM and Bauer Radio, is about to close. Readers only have until Monday, in this the initiative's second year, as we seek to identify the region's best known and most admired brands.
How-Do readers can participate in the initiative by clicking here. The survey only takes five minutes to complete, and everyone who takes part will not only be able to back their favourite horse, but will also be in with a chance of winning £100 worth of vouchers. This is the third and final call to vote. North West members of the CBI (Confederation of British Industry) and the CIM (The Chartered Institute of Marketing) have their own dedicated sites at which they can nominate their chosen brands. Such rankings of recognised brands are regularly undertaken on a national or international basis, but this is the only compilation that is undertaken solely for the North West. All four lead participants – How-Do, Hill Dickinson , the CBI and the CIM – believe the region is home to so many successful brands, it more than deserves its own showcase. The results of this major research initiative will be announced at a special event at the Bridgewater Hall on the evening of Tuesday 18 November. Manchester Camerata will be playing a selection of pieces at the event. The Camerata is the Chamber Orchestra-in-Residence at the Bridgewater Hall. Comedian John Bishop and Edwin Booth, chairman of the leading independent retailer Booths are the guest speakers at the event.
Last year's inaugural event at Urbis attracted almost 200 guests from many of the shortlisted companies who gathered to hear the announcement of the results which, in addition to numerous sectoral winners, included Urban Splash being chosen as the North West's Top Brand overall.  Top 2007 brand - Urban Splash We have introduced some new categories this year including most ethical/CSR-focused brand and best brand marketing.
The research is once again being conducted and overseen by one of the UK’s leading independent research companies, Ci, based in Cheshire. Ci works for Royal & Sun Alliance, Bayer, HBoS, TNT and a number of national and international companies – household brands themselves!
The partners in the Top 100 Brands initiative are:
Hill Dickinson
Hill Dickinson is a leading national law firm offering a comprehensive range of legal services from offices in Liverpool, Manchester, London and Chester. The firm has 143 partners and a complement of over 1000 staff.
www.hilldickinson.com
CBI North West
The CBI's mission is to help create and sustain the conditions in which businesses in the United Kingdom can compete and prosper for the benefit of all. We are the premier lobbying organisation for UK business on national and international issues. We work with the UK government, international legislators and policy-makers to help UK businesses compete effectively.
CBI North West
The Chartered Institute of Marketing North West
The Chartered Institute of Marketing (CIM) is the world's largest professional marketing body.
CIM North West runs a range of events and courses, which are open to members and non members, and is committed to raising the bar for marketing in the region with the help of its strong, dedicated membership.
www.cim-nw.org.uk
www.cimcymru.co.uk
Ci-Research
Established in 1989, Ci is an independent full service agency that provides market research and consultancy services for the public and private sectors.
Ci operates internationally and has conducted research in over 60 countries world-wide. We have our own telephone unit with CATI facilities, and a regional office in the US.
www.ci-research.com Radio City has 480,000 listeners across Merseyside, the most popular radio station in the city. City Talk was launched in early 2007. It is the only commercial city talk station in England. Rock FM with over 280,00 listeners across Lancashire is the county's most popular radio station. Key103 with over 525,000 listeners is arguably the most successful city radio station outside the capital.
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