Following the publication of How-Do’s inaugural Top 100 Marketers initiative in July 2008, we are pleased to announce the launch of the 2009 initiative. The initiative last year proved to be one of How-Do’s most successful and enduring features in terms of both page downloads and reader feedback.
This year’s Top 100 Marketers is being delivered in association with Brazen PR, Manchester Metropolitan University Business School and One Alfred Place, with whom we are also planning to stage an informal gathering of the Top 100 Marketers together with other leading personalities on the evening of Thursday 9 July.
Once again we have drawn together a first–class judging panel to help us choose and list the Top 100: information on the judges follows shortly.
Over the course of the year, we have of course been adding potential names to the list from last year as well as receiving nominations from readers. As such, we do already have another cracking list of names to submit to our judges for their selection - but we are always keen to hear of any further suggestions that may have crept under our radar!
If any readers have any final nominations to make, please send them to nick@how-do.co.uk together with some brief background information. Please submit your nominations by next Wednesday 27 May.
The full list will be published over the course of the week commencing Monday 13 July. Additional media analysis and input has been provided by Brilliant Media and the CIM
Why do we publish the Top 100?
The North West is home to a substantial number of quality marketers working for outstanding companies and organisations. Similar compilations of top marketers are regularly compiled in the national and international marketing trade press but with all these other initiatives, the focus always ends up on those individuals based primarily in London and the South East.
The How-Do compilation is unique in that it covers only the North West’s outstanding marketers.
Judging criteria
A number of criteria are considered when it comes to finalising and ranking the list. These criteria include the size and market presence/position of the marketers’ companies, budget, past record/experience, current demonstrable achievements, regional involvement and ability to innovate.
The judges
To help ensure the initiative delivers maximum credibility, interest and support, six first class and independent individuals have agreed to be our judges together with representatives from our sponsors.
The six independent judges are:
Steve Baron
Professor of Marketing Studies at the University of Liverpool
In addition to his academic leadership and directorship of the Centre for Experiential Consumption Studies at Liverpool, Steve’s key interests are in services marketing, relationship marketing and experiential consumption. He also undertakes consultancy projects for a number of private and public sector organisations.
Chris Broadbent
Managing Director, Brilliant Media Manchester
Chris, a Leeds born lad, has worked across the Pennines in Manchester for over 24 years. His first job was with J Walter Thompson as a trainee TV buyer followed by stints at Universal McCann, TMD Carat and lastly at Feather Brooksbank from where he jumped ship to set up Brilliant Manchester with Matthew Hatton in 2003. The Manchester operation is now well established and was nominated as agency of the year in the 2009 How-Do awards.
Stuart Brown
Managing Director, Northern Units, Ten Alps Communications
With over 20 years sales and marketing experience, in converging media platforms and emerging technologies, Stuart is at the forefront of the digital drive in the North West. He joined Ten Alps in 2008 having previously been a director of the mobile marketing company Mediaburst. As MD of Ten Alps Communications Northern Units, Stuart oversees a growing portfolio of publishing, on line, video and events based operations across Manchester, Macclesfield and Gateshead. Over 300 staff are employed in his division.
Diane Earles
Northern Regional Director CIM – Chartered Institute of Marketing
Diane has been the CIM’s Northern regional director for four years. The CIM has over 7,000 members spread across the North, North Wales and the Isle of Man. Before taking up her current role, she worked for a full service ad agency in Preston.
Ben O’Brien
Assistant Director for Social Marketing NHS North West
Ben leads social marketing development across the region for the NHS and is regarded as one of the UK’s leading public sector social marketers. He has twelve years marketing and corporate communications experience across the public and private sectors with a particular interest in the use of social marketing techniques alongside public engagement to inform NHS policy and commissioning.
Andrew Stothert
Director, Brand Vista
Andrew has experience in brand development and management gained on both the client and agency side as marketing director of A.G.Barr and CEO of JWT Manchester and has also worked in product development for Marks & Spencer. At JWT his team won a number of advertising effectiveness awards. In 2000 he co-founded Brand Vista. The company’s clients include Merlin Entertainments, Hertz, Bibby Line Group, The Jockey Club, Gala Coral and the RHS/Chelsea Flower Show.
 Owner, Brazen
Nina set up Brazen in 2001 and has been making headlines ever since. Today Brazen ranks among the UK's Top 25 consumer PR consultancies with a £2M turnover and over 45 industry awards. As a regular PR and media commentator, she's been PR advisor to some of Britain's best loved brands including Silentnight, Vimto, Love Hearts, Phones 4u, Monopoly, The North Face, Chicago Town, Jockey and Littlewoods.
You can find Nina on Twitter (NinaWebb)
How-Do would like to thank everyone who has helped to make this hugely entertaining and instructive initiative once again come to fruition. Don’t forget, publication of the 2009 Top 100 Marketers begins on Monday 13 July.
And finally, How-Do would like to express its thanks to our three sponsors - Brazen PR, Manchester Metropolitan University Business School and One Alfred Place.
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