Trinity’s relaunch and rebrand of the Daily Post’s enhanced business proposition goes live on Wednesday this week.
The company is drawing together several strands of its publishing under the single brand of LDP Business.
Wednesday will see the debut the of the new bi-monthly business magazine – LDP Business – together with a new business website, the rebranding of the weekly business section – Business Week – and the launch of the LDP Business Club….for starters joked Bill Gleeson, the paper’s business editor.
Gleeson
A separate one hour slot on City Talk radio on Sunday mornings which Gleeson presents is called LDP Business Week.
Copies of the new magazine will be available at various pick-up points across the city together with the Post. The new perfect bound A4 magazine has an initial run of 20,000 copies with pick-ups being supplemented by direct mail and door to door delivery.
The more interactive business website will include a page turning facility and Gleeson promises much more interactivity and engagement across the (business) site.
All production and design, print and digital, has been handled in-house by Trinity.
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