The 202-page book took the 08 organisers by surprise at the end of last month when the 6,000 copies, priced at £5, sold out almost immediately.

This was achieved without the book being available in traditional bookstores (it was only available online and in some M&S shops) and has seemingly convinced the LCC bosses to be a tad more ambitious this time round.

As a result the 20,000 extra books released today will now be available in 2,000 regional newsagents, Liverpool outlets of Waterstones, Borders and WHSmiths, at a host of the 08 cultural venues and, as before, online at www.liverpool08.com

A spokesperson for the LCC confirmed to How-Do that the body had been taken by surprise by the response to the guide:

“It’s always difficult to judge how this kind of product is going to be received,” he explained, “so I suppose we were initially a little cautious.

“However, the reaction was fantastic and it went like a rocket. The celebrations have been on everyone’s lips, so that helped to really stoke interest in it.”

He added that a third print run was now being considered and that 2,000 of the 20,000 printed had been pre-ordered.

The book is being printed on behalf of the LCC by Trinity and was designed by local ad agency Finch.

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