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Liverpool.com makes editor redundant | Print |  Email to a friend
Tuesday, 07 April 2009

Liverpool.com makes editor redundant
Trinity Mirror publication and website, Liverpool.com has made 4 people, including editor David Lloyd redundant.

How-Do is led to believe that the other staff include features editor, Patricia Caliskan and 2 who worked on listings.

 

It’s a double-whammy for Lloyd who joined the publication from CityLife in Manchester, where he was the last editor of the magazine.

Liverpool.com makes editor redundant
Lloyd
What it means for the future of the publication remains somewhat uncertain.

How-Do has heard rumours that the glossy will become a quarterly magazine and the site appears to contain stories from the Liverpool Echo.

Meanwhile, the website’s Twitter page has been a success with almost 1500 followers, which makes it one of the most “followed” in the city.

It comes as Trinity Mirror looks to cut millions from its budget to help cope with the economic downturn. Although it has always stated its confidence in its digital offerings.

 

 

 

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  Comments (23)
RSS comments
 1 By Paul, on 07-04-2009 11:01
David Lloyd? Midas touch in reverse.
 2 By Sadim, on 07-04-2009 13:55
liverpool.com received grant funding from the european objective one fund if i recall correctly. will trinity be repaying that now.  
 
they should never have had it in the first place.
 3 By Steve, on 07-04-2009 15:19
That's a shame. Liverpool.com was a decent magazine in a market flooded with utter drivel.
 4 By jane austen, on 07-04-2009 15:24
Terrible magazine - even worse of late - takes itself far too seriously and is a rather tedious read. Not my cup of tea
 5 By Mike, on 07-04-2009 17:55
Jane Austen obviously didn't appreciate that the title was the only one which honestly covered the city's art and culture, and everyone at CUC and who I've spoken to in the city thought it did so with flair and wit. We're mourning its loss here.
 6 By Pan O'Scouse, on 07-04-2009 22:21
Quarterly? What is this, an academic journal?
 7 By Baffled, on 07-04-2009 22:23
How could it honestly cover the city's art and culture when it was funded by the Culture Company? In fact Trinity won a tender from the city council to produce it.
 8 By Mike Barnett, on 08-04-2009 11:37
Well well well. What goes around comes around. After the way he was at City Life in Manchester, a previously proud and respected magazine, his demise has come as welcome news.
 9 By Peter, on 07-04-2009 22:26
"makes editor redundant" isn't that an unfair headline? Wouldn't "Liverpool.com shut down as the Daily Post and Echo struggle to survive and find a reason to exist" be more honest?
 10 By Mike Kalioupis website, on 08-04-2009 10:14
@jane nauste 
 
Trinity Mirror is making hundreds of people redundant in Liverpool and that's nothing to do with whether you think the magazine was your cup of tea not.  
 
The idea that liverpool.com will somehow get its content fed from the Echo, the council and other websites is a testimony to the inability of thee Mirror group to understand what the internet is all about. Automatic content, automatic readers - that's not what makes facebook, twitter or the BBC sites popular.  
 
Meanwhile, jobs are lost in Liverpool and Manchester to save the ones in Canary Wharf.
 11 By jane austen, on 08-04-2009 10:15
Mike - it also moonlighted as a posy fashion magazine. The proof is in the pudding anyway - no one is reading it clearly - simples! 
When it was launched it was supposed to be a fresh, young, vibrant, consumer glossy - it gradually became a borefest and totally out of touch with its core readership.
 12 By Den, on 08-04-2009 10:29
And this week the price of the 'wafer thin' Daily Post went up to 60p, even though they swore blind to How-do in January there was no planned cover price rise.
 13 By RobT, on 08-04-2009 13:23
The idea that it moonlighted as a 'posy fashion magazine' is deluded - just looking through a couple of issues and there's few fashion pages in at all. Rather than endless pages of fashion and WAGs it seemed to cover genuinely interesting stuff about the city. 
 
Also, advertising is down in publishing everywhere - just look at the news stories on sites like this to see that. I doubt it had anything to do with the readership.
 14 By Cath Hughes, on 08-04-2009 13:23
I don't think this had anything to do with reader numbers, there's just only so much advertising to go round in Liverpool and Trinity need to keep the struggling Echo/Post afloat, so everything else must go. 
 
I think we'll be seeing a lot more local publications shutting down this year. Sadly.
 15 By publisher, on 08-04-2009 14:11
I agree Cath there will be more to come. We all need to look for savings now.
 16 By Flic, on 08-04-2009 16:05
Having worked with David Lloyd, I found him an excellent editor, who simply tried to drag the creaking bones of City Life into the 21st century. Clearly, certain disgruntled ex-staffers would have preferred it to stay as moribund as it was. The regional magazine market is finally dying, and the staff of Liverpool.com are hardly the only editorial staff who've been victims of this recession, through no fault of their own. I find the finger-pointing depressing and uneccessary.
 17 By Mike Kalioupis website, on 08-04-2009 16:39
I agree with Cath and Flic. It's got nothing to do with readership or with David Loyd. The north suffers today the recession more than the south, as it always has (and judging by the reaction it always will).  
 
Expect a good eighty percent of regionals to close and merge. At a time when the BBC is moving up north the Guardian media group, descendants of the Manchester Guardian, is making its northern journalists redundant and moving its 'news operations' to London. Presumably to write about the bankers.
 18 By Martin, on 08-04-2009 19:26
Some untruths in these comments - from my time knowing a couple of the team the magazine was not funded by the Culture Company or any kind of European Grant. It was a Trinity Mirror creation - and the magazine actually existed for six months as an A5 version before David Lloyd and a new team took over. 
 
From what I can remember the Culture Company did give TM a small amount of money, for the placement of their logo on the front cover for 2008 and the agreement that the magazine would give reasonable coverage to its events (which it would've done anyway I'm sure - no self respecting city mag would ignore La Machine, for instance).
 19 By Enlightened, on 09-04-2009 05:58
Martin, it was council funded and you know it. If you don't, then ask everyone else. They know it.
 20 By Robin Brown website, on 09-04-2009 13:01
I thought Liverpool.com was pretty good in a market that's usually very poor.  
 
However, the sums just don't add up for practically anything in print at present, which is why Liverpool has gone from having literally a dozen or so monthly culture mags to, er, none.
 21 By Mr Mystery, on 09-04-2009 13:57
I worked for TM at the time and it was funded by the Culture Company. There was a pot of money a number of people bidded for - Liverpool.com got half and Time Out were due to get the other half but Liverpool Time Out never materialised. The business model used to set up this magazine was entirely reliant on this funding and strong ad revenues. As they never got the ad revenue and the funding ran out at the beginning og 2009, this close was inevitable since day one.
 22 By Liz Jones, on 14-04-2009 10:47
Any loss of job is sad. And while the magazine wasn't to my taste under Mr Lloyd's direction (a little too left and alternative), the publication on the whole seemed creatively viable. In the current economic climate, you have to be editorially, digitally and commercially strong to survive.
 23 By Hmmm..., on 27-04-2009 14:32
Every time I rang with relevant stories from good clients I got a speech about how Liverpool.com only feature local celebrities approved by key editorial staff...

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