The MEN has responded to an increasingly dynamic local publishing market - and the desires of its own readership - by increasing its business coverage to four pages a day and fixing its location at the heart of the GMG-owned title.
Readers of the MEN will be familiar with the ‘floating’ nature of the paper’s traditional business coverage, something that has resulted in the section appearing at different points in the title and arguably making it hard to find.
In response to feedback bosses have now decided to fix this perceived problem with a static placing in the central part of the newspaper.
Added to this comes the move to increase daily coverage to four pages, allowing the editorial team (it is currently unknown whether editorial numbers will be boosted) to look at more in-depth issues.
The move will be seen by many observers as a response to a rapidly evolving local market (see numerous stories relating to Crain’s, Insider, NXTBOOK et al) that has bred increased competition in the sector.
However, the MEN is heralding the move as more of a natural progression following on from the section’s “double-digit growth in revenue achieved in the past twelve months.”
Chris Barry, the paper’s business editor, continued: “The business pages have always been popular with our readers and we’re thrilled with the continued growth and recognition.
“As the voice of Manchester we will continue to build on what we do well and drive our product forward for the benefit of businesses of all sizes.
“As well as our print product we will be improving our web offering further still in the coming months, as we are seeing strong growth in online readership.”
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