Up until now, regional newspaper publishers have tended to report website figures on an ad hoc basis.
Signing up to ABCe requires continuous reporting and enables the publisher to show online data alongside print data.
The certificates detail monthly, weekly and daily unique users.
Initially they’ve only registered the main sites including, manchestereveningnews.co.uk, getreading.co.uk, channelm.co.uk and thejobsmine.co.uk, although it’s believed the other ones will follow suit.
"This clearly demonstrates the importance for media owners to provide advertisers with figures which are credible, comparable and transparent by committing to have their site traffic figures independently verified to industry agreed standards," said Martyn Gates, director of newspapers.
ABCe was established in 1996 and its role is to manage standards for the online industry.
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