The new facility, which is set to launch at the end of this month, will provide followers of the Reds with video clips, match results and news, updating itself automatically as soon as new content is released.

The tool that facilitates the service will be available as a free download from the United site and was developed by Zebtab in London. The firm has already developed a similar service for Chelsea FC, Maxim and Total Film.

It is expected that United, which has licensed the service from the agency, will now extend sponsorship and advertising deals onto the channel and provide sponsors with a new arena for targeting its legions of fans.

A Zebtab executive has predicted that 5% of the club’s user base will use the tool within the first 18 months of operation.

http://www.zebtab.co.uk/
 

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Comments (5)

3  By Richard Edwards , on 07-03-2008 12:31 Hi Bill & Ted (sounds like a film...),    I am one of the guys from Zebtab, who have developed the platform that Man Utd are using.    Both the Zebtab platform and the Man Utd channel within it will be available for download globally.    Regards    Rich Report