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MEN and Daily Post frees to be combined in the ABC figures |
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Monday, 28 January 2008 |
The Audit Bureau of Circulation has approved a change in its reporting standards which will now allow the Manchester Evening News and Liverpool Daily Post to combine their paid-for and free figures into a single total daily average.
Martyn Gates, the ABC’s director of newspapers said: "By working with media buyers and sellers, the historic agreement to merge the paid and free rules for regional newspaper reporting has been reached.
"The combined figures allow publishers to show their total circulations in one format which will prove to be a more useful tool when trading media space."
The new reporting standard will come into effect over the summer.
Both the MEN and the Post now offer free copies in the city centre but consumers in the suburbs still pay for their copies.
The MEN’s part paid/part free initiative was launched in the early spring of 2006 and the Post followed suit, albeit initially more tentatively in the summer of 2006.
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