MEN Media is forecasting that the latest six monthly ABC figures to be published in August will show the paper’s total circulation remaining constant at around 180,000 with paid for sales falling by just 6,000 since last December.
If this proves to be the case, it will underline a remarkably resilient performance by the title in the face of most pundits believing the free copies initiative had hastened a dramatic fall off in paid for sales.
The last ABC figures for sales of the paper were 94,018 for the six months to December 2006. MEN Media’s house forecast is for a figure of around 88,000 for the six months to June this year.
The number of free copies picked up rose to 92,867 a day in June according to ABC stats.
Dodson
The combined figure would mean the paper remains the UK’s largest regional daily newspaper.
Mark Dodson, chief executive of GMG Regional Media said:”We are pleased our circulation is continuing to increase in what remain challenging times for the industry. The increasing circulation figure and strengthened readership profile are great news for our advertisers. By listening to our advertisers and readers, we have been brave enough to change the way we provide news in the Greater Manchester area.”
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