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MEN Media appoints Raywood as marketing director | Print |  Email to a friend
Wednesday, 14 October 2009

MEN Media has announced that it has appointed Dave Raywood, previously head of marketing and e-commerce at Gold Medal Travel, to the new position of strategic marketing director for all of the firm's portfolio of products.
MEN Media has announced that it has appointed Dave Raywood, previously head of marketing and e-commerce at Gold Medal Travel, to the new position of strategic marketing director for the firm's entire portfolio of products.

The role will see Raywood spearheading the sales strategy across the Manchester Evening News, Channel M and the GMG-owned company's stable of 22 weekly newspapers.

In addition he will be, according to a statement How-Do received from MEN, 'developing customer behaviour models and competitive strategies and leading the CRM function' for the  portfolio.

Image
MEN MD Spratt
MEN Media MD Ruth Spratt commented: "Dave brings a wealth of experience to the role and he will be working closely with our commercial team to ensure our product portfolio is customer focused. 

"His extensive background in customer relationship marketing and e-commerce ensures he is in a position to make a major contribution to the business going forward.” 

Heywood is a fellow of the Institute of Direct Marketing and member of the IDM North board and boasts 20 years industry experience.

Prior to joining Gold Medal in 2008 he was sales and marketing director at Demon Tweeks and head of marketing at Littlewoods Gaming from 2001 to 2006.

Elaine Darbyshire previously held the position of marketing director at the MEN, leaving to join the NHS North West earlier this year.

 

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  Comments (21)
RSS comments
 1 By C P Scott, on 15-10-2009 09:08
Oh gawd...here we go again...reorganize the deckchairs time....another saviour from the east....MEN Media are dreaming. Put a new kitchen in, give it a coat of paint, and stick a For Sale sign outside. That's the only sensible thing to do. 
On a separate matter - and it is important for How Doers to address these considerations - (CP Scott does the meditating so you don't have to) - when you think about it, if Elaine Darbyshire and her best-in-show marketing skills couldn't save the Good Ship MEN Media - remember madam herself was Head Honcho in that role for many years (and, note, this is not to blame her - it may be beyond ANYONE'S control) you have to ask yourself, what exactly is it that NHS North West thinks that she can do for them???? Perhaps THEY can give us an answer on How Do??? 
Nonetheless, best of British to Ruth Spratt in her endeavours. She will need it. How Doers put a note in your diary for 12 months from today - "what's the P+L and who owns them?"
 2 By no fan, on 16-10-2009 11:28
Elaine Darbyshire was the best person in MEN management by far. a wonderful person! and missed. All the paper needs is a good shake!!! If I was starting a paper I would want good reporters, photographers and so on, MEN keeps getting rid, and then employing more numptys at the top.
 3 By Exmen, on 16-10-2009 15:39
Elaine was undoubtedly a good manager and really knew her stuff. The problem was that her responsibilites were slowly but surely pared back until her position became untenable. Unfortunately certain senior personnel stopped listening to her as well. So I'm sure that the NHS North West crew listen to her sagely advice and make a success out of her input.
 4 By WTF, on 16-10-2009 17:06
there's more to MEN Media than the paper! 
nofan and exmen obviously contented that the 1990s are back and we're in a boom era with zillions coming into the MEN?! 
maybe ED was not cut out for a fast paced multi media operation, hence her departure. 
Nice person but is that enough in these dark days?
 5 By Rodney, on 16-10-2009 17:48
Orwell couldn't have put it better himself in 1984, although even his notion of doublethink could never have imagined 'developing customer behaviour models and competitive strategies and leading the CRM function'.  
Whatever happened to 'creating a great, fun and stimulating paper and website that people actually want to read'? Pass the front page splash pink ribbons and let's all go to hell in a handcart!
 6 By Exwomen, on 16-10-2009 17:52
Most of the top tier of original execs have left the MEN - only two to go...
 7 By Crikey, on 17-10-2009 09:27
Perhaps ED left because she didn't want to be associated with an organisation which still believes that city-based TV stations can work. Remember, the MEN would still be making a lot more money if it wasn't for Channel M. Isn't that right, WTF? Hell, it'd be making more money even with Channel M if only advertising spend on print ads wasn't being marked up against the TV station just because a free telly ad was thrown in.
 8 By Moses, on 18-10-2009 19:44
"........Hell, it'd be making more money even with Channel M if only advertising spend on print ads wasn't being marked up against the TV station just because a free telly ad was thrown in......" 
That's a rather too-informed comment there to be from civilian - are you inside the building, Crikey???
 9 By Exmen, on 19-10-2009 14:07
"are you inside the building, Crikey?"....or just left the building more than likely!! 
 
To answer WTF?, as I said in my previous post, ED knew plenty about multi media but unfortunately the door is sometimes closed to any informed opinion....
 10 By WTF, on 19-10-2009 14:21
Crikey - the machinations of the MEN sales team are not my concern. Personally, I don't think they could sell ice cream on a hot day so the subtlesties of TV revenues are bound to be a grey area for them! 
the comment of City Tv 'not working' or 'will never work' means you're either from Print or ignorant to the full facts. 
MEN media owns a regional freeview licence, which means anyone from Aspull to Macclesfield and Saddleworth to Stoke will pick up Channel m on Freeview. 
Therefore, city tv will work and can be replicated across the UK. It will also generate a damn sight more going forward than the classifieds or other old fashioned revenue streams everyone seems to cling on to.  
I find jobs, cars and houses ONLINE not in the paper and I get my local News and Sport from TV...time to move into the 21st century..or take your redundancy and move into a more comfortable employment zone?
 11 By Fish, on 19-10-2009 15:33
Er, WTF - ED an old friend or colleague then? But anyway, it may well be possible to receive Channel M from Saddleworth to Sandbach, but for what purpose? Given that they have ditched 90 per cent of what made it watchable previously, what's the point?
 12 By Crikey, on 21-10-2009 10:37
The fact you don't understand how Channel M is currently funded damages your entire argument, as does the fact you seem to think people from Stoke would want to watch a Manchester based TV station. As for getting your news and sport from TV, perhaps you should remember that the vast majority of news, especially on Channel M, begins life in a newsroom. If I were you, I'd be grateful for the fact Channel M has a large print-based newsroom to prop you up.
 13 By WTF, on 21-10-2009 14:38
ooohhh print journo gets all hot under the collar alert! 
take your pen n pad a go blog / tweet yourself a life. 
like a state-of-the-art TV news channel needs NUJ types extolling the virtues of the MEN newsroom!! 
re-hashed Press releases, work-ex journalists and pi$$ poor mulitskilling. 
Newspapers are yesterdays news - there's a fact for you, Crikey.
 14 By Gollum, on 21-10-2009 16:36
Let's have some non-biased perspective here shall we gents? 
Channel M is no more or no less guilty than any other regional TV newsroom of raiding the MEN's news-store for stories. They all do it - and anyone who tells you different will be seen legging it up Deansgate with his/her pants on fire! 
WTF - to a degree you are right. Much of today's MEN content is rehashed press releases , but then much of the national news agenda is stuffed with exactly the same - rewritten press releases with a new slant.  
Sadly, gone are the days when journos could spend four hours in a boozer and uncover some REAL exclusive news (some of the best stories ever published in the MEN, or any other paper, have come from that source). 
Having said all that, Crikey also has a valid point - would you (presuming you're based in Manchester) want to watch a Stoke-based regional TV station? Nor me! 
Here's a fact for you. The MEN, like pretty much every provincial newspaper in these lean times, needs to do what it must to survive. Short-term survival is - quite rightly - the ONLY issue right now. If that means cutting back on experienced newsrooms, rehashing press releases, or whatever other measures are necessary to keep the paper alive - then so be it. It would be a much darker city without the MEN, I promise you. 
Hopefully, when the economy turns, the MEN will realise that no-one is fooled by inexperienced hacks playing at being big boys, and start to employ some experience where it counts in the newsroom. The MEN, and Manchester, misses and needs the Steve Panters, Neil Sowerbys and Don Frames of this world. There's are voices, and insights, not easily replaced - certainly not on the pittance the MEN is paying its staffers these days. 
You get what you pay for, in my humble opinion. Pay £14,500 and that's the quality of journo you'll attract. That's not to say that one day today's inexperienced press-release churners may not flourish into future Steve Panters. You'd hope some of them will make that grade - their paper needs them!
 15 By WTF, on 21-10-2009 17:26
Agreed! 
Stoke was used purely as a reference to the potential coverage area, not viewership.
 16 By Crikey, on 21-10-2009 23:22
WTF - if the MEN is rehashed press releases, then surely Channel M is a rehash of the rehashes. But at least you're agreeing the city would be a lot worse off without the MEN, which is a step in the right direction for someone who seems to have a huge chip on his shoulder.
 17 By Gandalf, on 21-10-2009 23:23
Young Gollum makes a good point - this is about survival now. Mind you, don't forget that MEN regional exists only to generate revenue for the Guardian and - for the time being - the Observer. If they stop generating revenue for the G and O - and this year's accounts shows how close they are to that point, what does anyone think might happen?
 18 By Dark Lord, on 22-10-2009 15:40
Good point Gandalf. Surely they will seek to sell or seek to work out what is draining money out of what should still be a profitable operation
 19 By W.T.F., on 22-10-2009 16:41
Nothing specifically is 'draining money out' of MEN Media. Businesses and clients have taken their advertising revenues elsewhere so alternative revenues are needed. 
The problem is, the NUJ, sales reps and disenfranchised journos are blaming Digital and Channel m for the current woes!! 
To survive, the dead wood needs chopping, the staff need to learn how to work in a recession after years of feasting and move into the 21st century. 
 
crikey - I'm well balanced, a chip on both shoulders ;-)
 20 By Mordor she wrote..., on 22-10-2009 16:46
Hmm, Gollum, Gandalf and Dark Lord...think you're missing the point...it was by cutting back on quality that the regional press became quite so dispensible. Further cutbacks will undoubtedly drive off more readers and, ultimately, advertisers. Short-term cost-cutting solutions are one of the root causes of the bigger problem. Whilst the policy in much of the world seems now to be to invest in order to stimulate growth, I am not sure the regional press should be entirely exempt from this concept.
 21 By Gollum, on 26-10-2009 12:29
Mordor she wrote, I don't think it's the cutbacks which, right now at least, are driving off the readers. isn't it more the fact that they can get exactly the same news diet free of charge on their iPhones/internet/RSS feeds. 
I'm a huge fan of the printed news tome but, let's be honest, do any of us truly believe that in this age of technology, newspapers can continue to exist in a form as they are (or used to be) for much longer. The future is online and on smartphones. The sooner the publishers wake up and smell the coffee the better for everyone.

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