The MEN has categorically rejected rumours circulating in some trade publications that the marketing department at the paper has been halved as a consequence of the increasing shift to the free daily.
The director of corporate communications at MEN Media, Elaine Darbyshire, told How-Do they had no idea where these rumours had come from adding that they seemed to be referring to a restructuring that actually took place in 2005.
The rumours suggested that with the move to free distribution, the need for advertising and promotion had diminished and consequently there was less requirement for a sizeable marketing department.
A spokesperson for the MEN also told How-Do that there had also been no cut in the marketing budget, again contrary to reports in the press.
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