The latest circulation figures for regional, morning papers shows the Liverpool Daily Post has had the biggest falls in circulation, while Manchester Evening News remains in first place.
The Daily Post had an average circulation of 14,266 per issue for the first six months of this year. That’s down more than 10% on the same period last year. It was also down on the July-December 2007 figures.
MEN
The figures have been released by the Audit Bureau of Circulation and it’s not been fantastic news for many regionals.
However, The Daily Post figures may not be as bleak as the ABC’s suggest as these only included the paid-for papers. The Post has followed the Manchester Evening News by distributing free copies within the city centre and as such it believes the total combined figure actually amounts to more than 21,000.
The MEN itself remains the country’s largest regional paper, by achieving a circulation of 180,236, combining its paid for copies and the free ones, which account for more than half its circulation.
"We will continue to look for innovative ways to provide our local communities with the news, information and entertainment they want, in the way they want to receive it, whether through print, broadcast or online media and will flex our media offering in the future to ensure that we meet the needs of our readers and advertisers in the most effective way possible," said Mark Rix, managing director of MEN Media.
The Liverpool Echo is still third amongst the English dailies, although it too has seen a decline.
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