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Moving Manchester relaunches |
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Thursday, 05 April 2007 |
Moving Manchester (MM), one of the city’s many lifestyle magazines, has relaunched as a perfect bound title with increased pagination, a design overhaul and the cover stock rising from a gloss 130 gsm to a matt 200 gsm.
 April cover MM’s publisher, Ben Bradshaw, says 20,000 copies are distributed monthly: 15,000 to city centre and selected suburban dwellers and the balance going to a variety of outlets including hairdressers, bars, restaurants and marketing services companies across the city centre.
Bradshaw also claims the company is at contract stage with Sainsbury’s to add the title to their shelves in eight prime locations across the city.
Editor Natalie Quinn said the recent survey suggested that readers are broadly happy with the magazine but that “we were missing some content and there was an opportunity for us to become more of a listings magazine ourselves. So we’ve added an extra eight pages, are feasting our readers on juicy and meaningful offers, have introduced new columnists and will be featuring more ‘guy’ things such as gadgets.”
The two new columnists are Jason Manford of Xfm and Galaxy presenter Ant Payne. The latter’s column will be focused on gay issues in the city.
 Quinn
Bradshaw says he is “excited” by the prospect of Time Out as he believes his title can compete more effectively than others and that editorial standards and ad rates will generally benefit from the new arrival.
He added that the final months of City Life magazine were bad news for publishers as its policy of essentially giving away ads left a negative legacy in the minds of local advertisers. He suggests though that confidence is gradually returning “and agencies and advertisers are starting to call us again – we’re finally on their radars”.
He claims page rates of £845 are being achieved for run of mag advertising and an average issue generates just over £20,000 in ad revenue.
They are also keen to become involved with more events and are clearly delighted that Key 103 and Out There Events have asked MM to be the prime print media partner for this year’s Manchester Awards (Hilton Hotel October 17) replacing the MEN, last year’s print media partner.
“The future,” says Bradshaw, “is sustaining what we’ve got. Publishing in Manchester is very competitive.”Something to add? Then leave a comment below or email us now.
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