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New look and content for the Daily Post | Print |  Email to a friend
Monday, 08 February 2010
The Daily Post has today unveiled a host of changes to the title including a new design, new and enhanced content and the introduction of more columnists.
The Daily Post has today unveiled a host of changes to the title including a new design, new and enhanced content and the introduction of more columnists.

The paper’s editor Mark Thomas said that: “The exciting new daily package and innovative design we have implemented from today is aimed at delivering more stories, more and better background, analysis and comment, and presenting everything to our readers in an even more accessible way.”

Image
Thomas
Much of the editorial reorganisation focuses on the business section which is moving forward in the book to start on page seven and the section will also see the previously weekly focus on creative industries moving to twice weekly. “Business” reminds Thomas “is such an important part of our daily coverage and one of the most valuable elements of the Daily Post for many of our readers and it will offer even greater prominence from now on.”

Sport is also being upgraded with more coverage promised of rugby union and golf in particular and the paper is also hinting at further developments with its Tuesday LDP homes pull-out.

Image
Wolstenholme/Costello
New columnists include Ben Hatton of Rippleffect, Will Batchelor, a former Trinity hack and until recently City Talk producer and former Daily Post Editor Jane (Wolstenholme) Costello, who is now a successful popular novelist with her successful series of chicklit titles.

These new names join the existing stable of columnists including Jim Hancock, Rob Merrick, Gary Bainbridge, David Higgerson,  Mark Lawrenson, Phil Redmond and Emma Johnson.

Thomas believes that “The ingredients we have put together for the new-look Daily Post will be as mouth-watering as Paul Heathcote’s recipe column” and he urges readers to let the paper know what they feel by dropping them a note at letters@dailypost.co.uk

The latest ABC figures for the paper showed an average daily sale of 11,648 copies.

 

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  Comments (12)
RSS comments
 1 By David, on 08-02-2010 17:37
As the latest circulation figures clearly illustrate, this is not an important or influential newspaper any longer.
 2 By MEN cynic, on 08-02-2010 17:39
David - you evidently don't work in or know much about Liverpool. The DP is like the FT in Liverpool - essential reading. Like it - or not!
 3 By David, on 08-02-2010 17:46
MEN Cynic - obviously NOT very essential reading to most people!
 4 By After the horse..., on 08-02-2010 18:37
Sounds a bit like inventing a sparkly new bow and arrow irrespective of the fact your enemy has recently acquired a machine gun. Momentarily impressive, but ultimately doomed. 
 
The money would surely have been better spent coming up with an innovative hyperlocal website (to replace the rather unloved thing they currently have) and mobile. 
 
Oh well.
 5 By XLDPhack, on 08-02-2010 18:37
Dire!!!
 6 By bert, on 08-02-2010 22:25
XLDPhack, if you are really are an ex-LDP hack, then I'd like to congratulate you for managing to get your point across in less than 400 words, surely a first for an ex LDP hack? If you are an ex LDP hack, then I'm sure you wish the paper well. Unless, of course, you're bitter. Which would explain the bitter message. Now switch the light back off and take your pills
 7 By Gush, on 09-02-2010 10:29
the best thing about the previous DP design was the bold blue masthead. now it's a blank borderless white floaty affair and utterly limp on the newsstand. please don't tell me they're saving money on ink? 
 
the other thing that gets me about this relaunch is the non-stop cooing and wooing by Paver Smith on Twitter about it. do they congratulate other titles on relaunches in the same way? er no. They even recommended stocking up on the old ones on Friday as collector's items. Nauseating stuff. 
 
Maybe the two should merge (formally) and change their name to the Liverpool Daily Paver Smith.
 8 By Mike Giggler, on 09-02-2010 10:31
What's a 'newspaper'?
 9 By XLDPHack, on 09-02-2010 12:07
Bert, No, I'm not at all bitter I had some lovely times on the LDP before moving on; but the new look launch paper had the same old tired content, no proper planning of the pages (personal finance on the key centre spread - come on!!) and a bad design higlighted by the awful new masthead. I would love to wish it well, but until it gets to know it's real audience and stops having "city" in almost every splash head it is doomed. Dire!!
 10 By couldn't agree more, on 09-02-2010 12:11
with Gush on his second point.
 11 By Couldn't see more, on 09-02-2010 13:14
Gush/couldn't agree more, I have just looked at their twitter page; there's one reference to it, as you mentioned, on Friday. Has somebody been editing the tweets?
 12 By Gush, on 09-02-2010 16:40
cldnt see more... 
 
exactly. you confirmed my point. while they were cooing that one tweet it was non-stop. god the internet moves so fast.

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