|
Newspaper Society targets agencies |
| Print |
|
Email to a friend
|
|
Monday, 23 June 2008 |
|
The Newspaper Society has unveiled a new website to help advertisers target campaigns specifically to regional and local press.
 Logo The site breaks data down by region, lifestyle and population centres and also shows behavioural variances from area to area. "Local Matters was undertaken to show advertisers and agencies the differences between communities within the UK, and benefits of taking them into account when planning an advertising campaign,” said marketing director Robert Ray.
"The Local Matters planning tool will allow advertisers and agencies to use these unique insights to build stronger communications plans."
The Newspaper Society will follow up today’s launch by visiting agencies around the country. Something to add? Then leave a comment below or email us now.
Sponsored links:
|
