As first mooted on How-Do back in July, American firm NXTBOOK, which is a recent arrival in Manchester, harboured ambitions to combine a new business publication with a sales tool to showcase its in-house online publishing solution.

Yesterday this dual ambition was realised with the debut of Nxt Manchester; a 41 page free to access digital magazine that has been sent out to 100,000 business people in and around the city.

...They're coming thick and fast this week

Speaking to How-Do about the project, operations manager Amber Stephens explained that the magazine is pushed by “ambassadors across all sectors” who send it out to their members, while the firm itself manages “an extensive subscribers list” from its Manchester offices.

She went on to predict that “the actual number of people who view the magazine will be a lot higher” than the 100,000 distribution list, adding: “Using the NXTBOOK format we are able to gather extensive stats, so it will be interesting to monitor this in time for the next issue.”

Although it was ‘early days’ when How-do contacted Stephens, she noted that the firm had received “some positive feedback so far.”

Nxt Manchester is expected to go monthly in the near future, although this has not been confirmed as yet.

www.nxtbook.com

http://www.nxtbook.com/nxtbooks/nxteu/200809_nxtmanchester/index.php#/0

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Comments (18)

5  By Amber , on 11-09-2008 16:38 Hi again,    There's no miracle in it, we create the world leading technology that creates the magazine so we're in a great position to assess the readership. Likewise with the 'exclusives' - it's about presenting the accurate info not just the latest news.     As mentioned it's not specifically targeted at the 'media industry' but thanks for the good luck message - ultimately if we generate interest in the service we offer and get responses from readers saying "thanks enjoyed the first issue" as we are then we've done what we set out to do.    Kind Regards,  Amber Report

7  By Marcus , on 12-09-2008 22:17 The best thing about digital publishing is that rather than debate what readers will think about the content, we can just look at the data.    The tracking data for Nxt Manchester currently shows the average reader spending more than eight minutes inside the publication and reading just under 24 pages. Whether that's good or bad is open to debate, but I think most websites would enjoy that level of engagement.    One more thing: the magazine has been viewed 65 times as a result of this article on "How-Do," so thank you for the coverage! :) Report