News, opinion and resources for the North West media industry Subscribe to our RSS feed
Front Page | Jobs | News | How-Do TV | Features | Comment | Rumours | How do they do | How did they do | Blogs | About | Links | Login | MarketPlace
NEWS BY SECTOR | Publishing | Broadcasting | Marketing Services | Digital Media | Other Media | The Wrap | Polls | How-Do Awards | How-Do Events

NXTBOOK set to launch major digital business and enterprise magazine in Manchester | Print |  Email to a friend
Wednesday, 09 July 2008
US digital publishing firm NXTBOOK Media, which opened its European headquarters in Manchester six weeks ago, has revealed to How-Do that it plans to launch a major new online business magazine later this year.
US digital publishing firm NXTBOOK Media, which opened its European headquarters in Manchester six weeks ago, has revealed to How-Do that it plans to launch a major new online business magazine later this year.

Details of the launch were relatively scant at the time of writing, but the company confirmed that the new digital publication would be “covering topics such as media, business development, property, hospitality and investment” and that it “will be distributed to the cities thriving business community.”

Operations manager Amber Stevens said that the launch was, however, “in the early stages” and that she would prefer to release further details slightly later down the line.

Some details are known though as the firm, which has sales of $ several millions in the States, has been targeting the business community of late exploring commercial opportunities and looking to bring on sponsors and advertisers.

It appears as though the title will be published with a monthly frequency.

NXTBOOK is an established name in bringing offline media online and currently works with clients such as Reed Business Communications, Primedia, US pop magazine Nylon and Manchester-based Graduate Prospects to convert their print materials into easy to read digital editions.

Image
More US to Manchester moves
It is expected that the new business title will follow the firm’s established formats in this arena.

The move is sure to be watched with great interest by the established business media players in the city, one of which, Crain’s, appears to be have blazed the trail over for the publisher from the US directly to Manchester.

(How-Do’ers will also, no doubt, be eager to see if it fills the gap left by Outbox’s apparent failure to ever see the light of day.)

MIDAS played a pivotal role in persuading NXTBOOK to set up in the city and is believed to be in support of the new publication.

The firm’s Salford Quays office is headed up by European operations director Darren Fowler and now houses ten staff, with plans to quickly expand the operation. It provides sales and operational support for the firm across the UK and the continent.

NXTBOOK’s global HQ is in Pennsylvania.

Fowler said of Manchester that it was “the perfect location for us.”

www.nxtbook.com

Something to add? Then leave a comment below or email us now.


Did you enjoy this article? Please share it!
Digg!Reddit!Del.icio.us!Google!Live!Facebook!Slashdot!Technorati!StumbleUpon!Newsvine!Furl!Yahoo!


Sponsored links:




  Comments (5)
RSS comments
 1 By Charlie, on 09-07-2008 11:27
I just wonder whether this idea is already dated before its launched. 
A monthly online magazine? Surely the whole attraction of online publishing is that its there to change, evolve and be updated all the time. 
Is this going to be updated or will there just be a new one each month?
 2 By fastas, on 10-07-2008 07:04
yep charlie - thought the same here too - monthly updated websites - how dynamic
 3 By Darren Fowler website, on 09-07-2008 13:47
Thanks for your comments, you are correct of course, and if this was another updatable website sharing more old news then I would completely agree with your comments, however, we are not trying to be a website, nor are we claiming to be pushing the boundaries of technology. what we are trying to do is offer another way of distributing content and showcase our Nxtbook Platform, rather than be in competition with the already very good established websites we already have in Manchester, we want people to use a Nxtbook to drive traffic back to the contributors website. If people use a Nxtbook to do that, then I have achieved what I set out to achieve with a digital magazine. If my digital magazine can drive on demand content and promote Manchester as a business region, then it can’t all be bad.... can it? Check out http://www.nxtbook.com/nxtbooks/NXTbook/2008revenuebook/index.php#/0
 4 By Charlie, on 09-07-2008 15:47
Hi Darren, I'm assuming you're still going to have to provide a reason for people to come and see your platform though - so how are you going to create this magazine and get the business community interested? 
Who's going to produce the content? Do you have an editor? Are you selling ad space or sponsorship? 
And won't you inevitably be in competition with the established guys if you're creating an online business publication? 
Charlie
 5 By Darren Fowler, on 10-07-2008 07:03
Thanks Charlie. Still not convinced eh! 
Coming from a publishing background, this is not something we have jumped into, just like any printed magazine the editorial has to be informative and yet sometimes witty, the profile's need to be local and the advertising needs to enhance the overall feel, then you need to know your customer and your market and how you will deliver your content to them. This is not our core business, but it is a part of our overall strategy - We have an editor and enough outsourced support to make this a successful publication, and as for competition, well if you embrace it and contribute to its success then it should be driving more business to you, not away from you. so without giving the business model away, this publication or collaboration will benefit all involved and Manchester as a region.

Add your comment
Name
Email (optional)
Website (optional)
Comment

Email me when someone else comments
Anti-spam question (required): 9 + 5 =

 
< Previous story   Next story >


Today's other news
Pets At Home appoints AWA to help drive its online activities
Designate releases Blackpool The Movie for LBTB
Spoken-Image delivers video solution for NHS Gloucestershire
Remedia claims largest advertising banner in Manchester
BBC apologises for using photo of slain policeman on the 6 o'clock news
True North creates new identity for Queer Up North
Manchester United signs sponsorship deal with MTN of South Africa
Baxter to leave Bell Pottinger in search of a new career change
How-Do weekly Wrap - 19 March 2010 - Nadia Kassas
Creative Concern develops brand for Brockholes development
New deputy programme director at Key 103
Blackpool Gazette and Herald journalists step up industrial action
Multimillion pound internet facility to open near MediaCityUK
Fluid Creativity mops up Christy Towels deal
Title Role signs first look deal with Outright Distribution
Sharp Project gets new £6.3m grant
 
 
 How-Do Events - click here    How-Do Events - click here
 
 
 
Most read in the last three days
Channel M to move to Salford and plans new productions
Launch of the inaugural Marketing Society Northern Awards
Blackpool Gazette and Herald journalists step up industrial action
Multimillion pound internet facility to open near MediaCityUK
Manchester United signs sponsorship deal with MTN of South Africa
Fluid Creativity mops up Christy Towels deal
Edge Hill spikes journalism course
Sharp Project gets new £6.3m grant
BBC rejects Guardian report that 5 Live move is delayed
BBC apologises for using photo of slain policeman on the 6 o'clock news
Featured articles
The most comprehensive ever review and assessment of the top communicators and marketers working in public services in the North West: the Public Sector 100. READ
Media 100
The North West’s top marketing folk who collectively control marketing expenditure in excess of £500m and whose endeavours help sustain tens of thousands of jobs. READ
2009media100 The full listing of How-Do's Media 100. The 2009 list in its entirety, offers the definitive compilation of the most influential and powerful media, creative and digital folk based in the North West. READ
 
Contact us now
The How-Do poll
How can traditional publishing firms make money online?
 
Latest comments
Mike Hunt: I'm also with Mike Flex, Mike Stand, Mike Roffone and Watcher. GMG are slip... READ
Mike Stand: I'mwith Mike Flex, Mike Roffone and Watcher too. GMG has pulled a flanker.J... READ
grey scale ?: Can confirm that Mich was carried in a blaze of of pantone colour to Handel... READ
A. Farnell: It's a shit story anyway. ...and if I did "piss on [my] chips for a job ... READ
Channel M launch on Freewire t: launch on channel 713 (Interional) watch Channel M? News 6:00pm tommrow?... READ
Leo D: Look - can't we just move on? Gay, straight, bi-, everyone's cool about it ... READ
How-Do RSS/Twitter

Track How-Do headlines in your RSS reader:

RSS feed

View all of our feeds.

Follow How-Do on Twitter:

How-Do Twitter






Front Page | Jobs | News | How-Do TV | Features | Comment | Rumours | How do they do | How did they do | Blogs | About | Links | Login | MarketPlace
NEWS BY SECTOR | Publishing | Broadcasting | Marketing Services | Digital Media | Other Media | The Wrap | Polls | How-Do Awards | How-Do Events
 
UKFast - managed dedicated server specialist