US digital publishing firm NXTBOOK Media, which opened its European headquarters in Manchester six weeks ago, has revealed to How-Do that it plans to launch a major new online business magazine later this year.
Details of the launch were relatively scant at the time of writing, but the company confirmed that the new digital publication would be “covering topics such as media, business development, property, hospitality and investment” and that it “will be distributed to the cities thriving business community.”
Operations manager Amber Stevens said that the launch was, however, “in the early stages” and that she would prefer to release further details slightly later down the line.
Some details are known though as the firm, which has sales of $ several millions in the States, has been targeting the business community of late exploring commercial opportunities and looking to bring on sponsors and advertisers.
It appears as though the title will be published with a monthly frequency.
NXTBOOK is an established name in bringing offline media online and currently works with clients such as Reed Business Communications, Primedia, US pop magazine Nylon and Manchester-based Graduate Prospects to convert their print materials into easy to read digital editions.
More US to Manchester moves
It is expected that the new business title will follow the firm’s established formats in this arena.
The move is sure to be watched with great interest by the established business media players in the city, one of which, Crain’s, appears to be have blazed the trail over for the publisher from the US directly to Manchester.
MIDAS played a pivotal role in persuading NXTBOOK to set up in the city and is believed to be in support of the new publication.
The firm’s Salford Quays office is headed up by European operations director Darren Fowler and now houses ten staff, with plans to quickly expand the operation. It provides sales and operational support for the firm across the UK and the continent.
NXTBOOK’s global HQ is in Pennsylvania.
Fowler said of Manchester that it was “the perfect location for us.”
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