Details of the launch were relatively scant at the time of writing, but the company confirmed that the new digital publication would be “covering topics such as media, business development, property, hospitality and investment” and that it “will be distributed to the cities thriving business community.”

Operations manager Amber Stevens said that the launch was, however, “in the early stages” and that she would prefer to release further details slightly later down the line.

Some details are known though as the firm, which has sales of $ several millions in the States, has been targeting the business community of late exploring commercial opportunities and looking to bring on sponsors and advertisers.

It appears as though the title will be published with a monthly frequency.

NXTBOOK is an established name in bringing offline media online and currently works with clients such as Reed Business Communications, Primedia, US pop magazine Nylon and Manchester-based Graduate Prospects to convert their print materials into easy to read digital editions.

More US to Manchester moves

The move is sure to be watched with great interest by the established business media players in the city, one of which, Crain’s, appears to be have blazed the trail over for the publisher from the US directly to Manchester.

(How-Do’ers will also, no doubt, be eager to see if it fills the gap left by Outbox’s apparent failure to ever see the light of day.)

MIDAS played a pivotal role in persuading NXTBOOK to set up in the city and is believed to be in support of the new publication.

The firm’s Salford Quays office is headed up by European operations director Darren Fowler and now houses ten staff, with plans to quickly expand the operation. It provides sales and operational support for the firm across the UK and the continent.

NXTBOOK’s global HQ is in Pennsylvania.

Fowler said of Manchester that it was “the perfect location for us.”

www.nxtbook.com

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Comments (5)

3  By Darren Fowler , on 09-07-2008 13:47 Thanks for your comments, you are correct of course, and if this was another updatable website sharing more old news then I would completely agree with your comments, however, we are not trying to be a website, nor are we claiming to be pushing the boundaries of technology. what we are trying to do is offer another way of distributing content and showcase our Nxtbook Platform, rather than be in competition with the already very good established websites we already have in Manchester, we want people to use a Nxtbook to drive traffic back to the contributors website. If people use a Nxtbook to do that, then I have achieved what I set out to achieve with a digital magazine. If my digital magazine can drive on demand content and promote Manchester as a business region, then it can’t all be bad.... can it? Check out http://www.nxtbook.com/nxtbooks/NXTbook/2008revenuebook/index.php#/0 Report