The Daily Post and Echo’s combined joint ‘marathon’ blog attracted over 9,000 people at its peak during the start of the Tall Ships weekend in Liverpool.
The joint blog, which was branded separately on the two Trinity titles, was staffed by a five-strong team of volunteers for the duration of the event, answering reader queries, running polls and uploading content.
Staff submitted running news items, updates on crowd and traffic situations and ensured a real flavour of proceedings was gained through text messages, Twitter and sound files via podcast site Utterz.
The live blog will remain on the site as a permanent archive of the ships' visit to the Mersey.
Steve Harrison, acting assistant editor (digital) for the Daily Post and Echo, said: "By the end of the event we had around a dozen videos uploaded, from our own reporters and from sourcing posts on YouTube, scores of photos, taken by our own photographers and by members of the Daily Post's Flickr group, and lots of comments, debate - even a poem. We were very pleased with its success."
Previous joint live blogs run by the two papers include the Queen's visit to Liverpool in May and the Liverpool Sound concert headlined by Paul McCartney in June.
A first for the North West - How-Do's Top 100 Marketers. These leading professionals help drive the creation and generation of prosperity in the region. READ
The North West’s media folk who in 2008 wield the greatest combination of influence, power and employment, primarily in the region but also, in many cases, well beyond. READ
The second year of the Top 100 Brands initiative - in association with Hill Dickinson, the CBI and the CIM - enjoyed a record number of votes from North West businesses and saw the Co-op sweep the board READ
The How-Do poll
Latest comments
Loggedoff: I think you are both right but Linda has a point. Crains it could do with a...
READ
Mr Sock: I think that your target audience is different to Crain's. OK other busines...
READ
Digit AL: Whoaaa...hold on there....“Parties that are interested in the licence…….hav...
READ
Linda: Why, Mr Sock, of course we do! I think I was probably trying to say it need...
READ
Peeved Off: Yeah fantastic news! Spare a thought for all those companies Lightmaker Man...
READ
Mr Sock: Whoa! Whats with all the PushOn stuff of late? And they get anchor text in ...
READ