The judges have met and the shortlist follows. Our acclaimed judging panel faced an unexpectedly challenging task as our anticipation of perhaps 70 entries in this, the inaugural year, actually ended up at over 140 entries of which the judges have shortlisted approximately 90. The awards dinner evening promises to be the largest gathering of senior public services communications folk seen in the North West for many years.
Both the number and the quality of the entries took us all by surprise. Not only the additional work load which was unexpectedly dropped onto our judges but also in the variety of organisations submitting entries and the obvious effort invested in preparing the entries.
Unfortunately circa 55 entries weren’t shortlisted and if your organisation has not been shortlisted, we thank you for the time you took to prepare your entry and wish you better luck next year.
The Awards dinner is being held on Thursday 12 November.
Patrick Butler/keynote speaker
The level of positive feedback we’ve received since announcing the launch of this event, has prompted us to change the awards dinner venue from the Reebok stadium in Bolton to Old Trafford (MUFC) where we have been able to secure a larger room in response to the increasing level of interest that is building in the event.
Our keynote speaker at the dinner, Patrick Butler, is head of society, health and education at the Guardian, overseeing social affairs coverage across the Guardian, Guardian.co.ukand the Observer. He oversees what is one of the largest editorial teams in the UK devoted to public affairs and it is hard to argue with the Guardian’s position as market leader among the national newspapers in terms of its coverage of public sector activities. Patrick is also a judge of his own paper’s broader – and national - Public Services Awards.
Detailed information on our judging panel follows the shortlist but briefly the panel of eight comprised Edward Brady/Shell, Sean Marley/Lime Pictures, Mark Critchley/SSL International, Catherine Gort/Bauer Radio, David Boardman/(formerly) Shop Direct, Dave Lucas & Sal Bhatti/MediaVest, Shaun Robinson/United Utilities and Nick Turner/CN Newspapers.
• Bolton at Home - Film First for Bolton - the 'Door to Door' Film Premiere • Keep Britain Tidy - The Big Tidy Up • Kensington Regeneration - Kensington Welcome Pack - funded and produced by Kensington Regeneration • Liverpool City Council - Every violent crime has a consequence - anti violence poster campaign • NHS Heywood, Middleton and Rochdale - The Phoenix Centre, Community Communications and Engagement campaign • Stockport Council - Pride of Stockport
Best Internal Communications Campaign
• Amaze PR - Greater Manchester Passenger Transport • Greater Manchester Fire & Rescue Service - Working Together • Lancashire Constabulary - The Chocolate Policing Pledge • Manchester Airport Group - Manchester Airports Group - Vision & Strategy Campaign • Stockport Council - Healthwise • University Hospital South Manchester (UHSM) - Infection Prevention – It’s Everyone's Responsibility
Best Local Community Initiative
• BJL - Mums asked to be cotsafe • Greater Manchester Police - Neighbourhood Policing Awareness Campaign • ICE Marketing & Communications - Young Addaction’s ‘Know more’ event • Kenyon Fraser Ltd - Kids in Kenny magazine • LHT - Learning Lessons from the Past • Manchester Metropolitan University - MMU Public Engagement Fellowships • Stockport Council - Active Stockport
Best Low Budget Campaign
• BJL - Mums asked to be cotsafe • Environment Agency - Now Pay Attention Mr Pond • Lancashire Constabulary - The Chocolate Policing Pledge • Marketing Projects - Chester & District Housing Trust, Annual Report, 2008 & 2009 • Stockport Council - Maintaining Investor confidence in a Crisis • The Christie NHS Foundation Trust - Cash Back for Christies
Best One Off Agency Campaign
• McCann Erickson Communications House - Arm Against Cervical Cancer • SKV Communications - Blackpool: J'aime la Tour • Vivid - Short Stories • Vivid - James Pond
Best Partnership Engagement Initiative
• Bell Pottinger North - ‘Save a Million Years of Life by 2011’ (SMYL) • Greater Manchester Public Health Network - Act FAST: Stroke Signs and Symptoms Awareness Campaign • Liverpool First - Liverpool 2024 - Thriving International City • Stockport Council - Kill the Chill • Vivid - Tomorrows World • Zeus PR - Establishing Glebe Primary School's PR Firm
• BJL - Hull PCT's 'Strength to Change' • Central Manchester University Hospitals NHS Foundation Trust - Born in Manchester • Liverpool City Council - Liverpool - European Capital of Culture 2008
• PHD North - NWDA • The Christie NHS Foundation Trust - Cash Back for Christies • Vivid - James Pond
McCann Erickson Communications House - Free Swimming - Imagine that!
• Community Integrated Care - You First' magazine • Greater Manchester Public Health Network - I Love Me • Manchester Airport Group - ‘Airport Awareness’ – free publication for parents or carers travelling with children with Autistic Spectrum Disorders’ • Mersey Basin Campaign - Source NW magazine • MIDAS - TEN magazine • NewHeartlands - My Story - A collection of stories from residents affected by Housing Market Renewal • Vivid - Short Stories
Best Use of Video
• Blackburn with Darwen Council - Make your mark - electoral participation video • Manchester Metropolitan University - World-Class Professionals • NHS Heywood, Middleton and Rochdale - We want hearty lives”- a bid for the British Heart Foundation • SKV Communications - Blackpool: J'aime la Tour • Stockport Council - Kill the Chill • Vivid - Tomorrows World
Most Effective Use of Social Marketing
• BJL - Mums asked to be cotsafe • Greater Manchester Public Health Network - What did you do back in the day? • Liverpool Primary Care Trust - Liverpool's Challenge • McCann Erickson - NHS Ashton, Leigh & Wigan • SKV Communications - Blackpool: J'aime la Tour • The Hub - Be A Star
Most Innovative Use of New Media
• Environment Agency - 007, Quantum of Fish • Lancashire Constabulary - www.lancashire.police.uk • Manchester Airport Group - Manchester Airports Group - Vision & Strategy Campaign • SKV Communications - Blackpool: J'aime la Tour • Stockport Council - One Message…Many Channels • Vivid - Tomorrows World
• Cheshire Fire & Rescue Service Corporate Communications Department • Community Integrated Care • Greater Manchester Police • Lancashire Constabulary • NHS Heywood, Middleton and Rochdale • Stockport Council - Kill the Chill
Best small PR agency
• Marketing Projects • Smith & Smith PR • Stratia Limited - ‘Supporting our Clients’ • The Write Angle PR & Marketing
• Bell Pottinger North • BJL • IPB Communication • Kenyon Fraser Ltd • Paver Smith • SKV Communications • Staniforth
Judges and speaker information
Keynote speaker
Patrick Butler is is head of society, health and education at the Guardian, overseeing social affairs coverage across the Guardian, Guardian.co.uk and the Observer.
He was previously editor of Society Guardian and its sister website societyguardian.co.uk.
He has been a journalist for 19 years and has written for a range of national newspapers and professional magazines. He regularly chairs (and occasionally speaks at) conference sessions, panels and seminars on the subject of public services.
The judging panel
Catherine Gort
Catherine Gort is head of marketing and communications for Bauer Media's Big City Network.
Prior to joining Bauer, she was marketing director for Salton Europe, managing the marketing activities of brands including Russell Hobbs and George Foreman.
She began her career at Gossard and has also worked in senior marketing roles at Levi Strauss and Durex. At Durex her portfolio of products included condoms and vibrators and latterly she also held international responsibilities for the Durex Play brand.
David Boardman
David Boardman was until one month ago communications director for Shop Direct Group, the UK's leading online and home shopping retailer, operating brands such as Littlewoods, Kays and Woolworths.
He was previously head of corporate communications for Co-operative Retail Services and is a twice winner of Corp Comms "Top 100 communicators" award.
He spent the first ten years of his career working within the public sector.
Dave Lucas
Dave Lucas is managing partner of MediaVest. Dave graduated from Lancaster University with a BA Hons in English: since then his language skills have deteriorated……but his media skills - he claims - have improved.
He joined LWT as a sales executive in 1988 before moving across to TMD Manchester where in 1992 he was promoted to the board. In 1994, he and Andy Jeal became the founding partners of MediaVest Manchester.
The MediaVest Manchester Group now includes divisions specialising in recruitment marketing, digital marketing, sports marketing and has further offices in Leeds and Edinburgh. Dave's day to day media client responsibilities include Gala Coral, Holland & Barratt, Magnet Kitchens and Barratt Homes.
Edward Brady
Edward Brady is regional external affairs manager Shell UK. He has been in the communications industry for over 30 years. For the past 10 years he has worked for Shell in his present role based in Cheshire and previously held senior communication positions at both British Steel and ICI.
He currently holds two external directorships: the Mersey Basin Business Foundation and Entep Properties.
He has also chaired the CBI's North West PR forum for the past 14 years.
Mark Critchley
Mark Critchley is UK marketing director, SSL International plc. Mark was appointed to the role of UK marketing director in September 2008. Prior to this appointment he was the global marketing head for Durex for six years with overall marketing responsibility for the development of the Durex brand, communication and new product development strategy.
In his current role Mark is tasked to move forward the well known brands of Durex and Scholl, both which are market leaders in their respective sexual well-being and footcare markets. Mark's early career in SSL included regional marketing responsibility in Central and Eastern Europe for three years.
Prior to SSL, Mark spent three years will Princes Foods in various marketing and planning roles. Mark has also been recently appointed chairman of the Marketing Society in the North.
Nick Turner
Nick Turner is head of digital content development at the Cumbria-based CN Group. He is also organiser of the Digital Editors' Network in conjunction with the University of Central Lancashire.
He is a board member of the Society of Editors and was a recent judge in the UK Press Awards.
Sean Marley
Sean Marley is managing director of Lime Pictures. Sean started his career in the world of radio, initially working in advertising sales. In 1993 he made a radical change by moving into radio programming and by 1996 he had been appointed programme director of Metro Radio, the youngest major market PD at the time in the UK.
In 1999 he re-joined Radio City as PD and was appointed managing director in 2000.
In 2003 he joined Mersey Television as commercial director. After All 3 Media’s purchase of the company in 2005 he was appointed MD. The subsequently re-named Lime Pictures today employs over 350 people at its Liverpool base and is best known for the long running drama’s Hollyoaks and Grange Hill.
Sean is a director of North West Vision & Media, a member of the JMU Screen School Advisory Board and sits on the Skillset North Industry Panel.
Shaun Robinson
Shaun Robinson is head of media relations at United Utilities plc. He was previously the director of communications for Thomas Cook Airlines based at Manchester Airport. He moved across into the world of utilities 18 months ago.
UU is the only FTSE-100 company based in the North West and has an annual turnover of over £2 billion employing 9000 people. Shaun has a wealth of experience in PR ranging from happy holiday promotions to crisis management in the UK and abroad.
At United Utilities he heads the press and PR/public affairs dealing with national, regional daily and local newspapers, radio and television, promoting UU’s activities in water, electricity and gas across the North West, Cumbria, Yorkshire and the North East.
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