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Reader’s Digest appoints Media-Link ahead of October re-launch |
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Thursday, 04 September 2008 |
Enduringly popular monthly Reader’s Digest has appointed Media-link to handle its sales representation task for the north of England and Scotland ahead of its re-launch next month.
 Media-Link: on target sales Explaining this Victoria Scott, publisher of the title, said: “MediaForce has done a great job for us over the years but we have decided that Media-Link are best suited to take the new Reader's Digest forward into the next era. “Media-Link has a great reputation in the regions and their sales style and creative approach to business will be perfect for Reader's Digest in these important markets." The sales house will handle the brief from its offices in Manchester and Stirling. Media-Link currently represents a portfolio of magazines including Shortlist, The Economist, Elle and Red. Reader’s Digest was purchased by Ripplewood Holdings in 2006. http://www.media-link.co.uk/
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