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Regional newspapers suffer continuing falls in paid-for copies |
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Friday, 29 February 2008 |
The ABC figures for newspaper sales for the six months to December 2007 have seen a continuing fall in paid-for copies of papers while the number of free copies keeps increasing.
All the region’s dailies saw declines in paid-for circulation.
The only newspaper to increase its circulation in total was the Manchester Evening News. Its overall increase however was a result of more free copies being distributed to cover what was a further fall in paid-for copies.
The Daily Post also increased the number of free papers it distributed on Merseyside but this marginal increase in the number of frees from 6,406 to 6,506 wasn’t sufficient to outweigh the decline in paid-fors.
Conversely, the majority of the regionals are reporting strong growth in online traffic and digital revenue but as reported by Trinity yesterday, digital revenues typically account for between 5 to 10% of newspapers’ total revenues.
Paper (Paid-for sales) June 2007 Dec 07 (Free copies)
Daily Post – Liverpool 15,992 15,589 6,506
Barrow (NWEM) 19,369 18,520
The Bolton News 31,810 30,471
Carlisle News 23,822 23,120
Lancs Eve Post 33,013 31,225
Lancs Telegraph 32,488 31,041
Liverpool Echo 113,126 109,458
MEN 88,669 81,326 98,455
Oldham Eve Chronicle 22,104 20,075
The Sentinel 64,685 62,491
Wigan Eve Post 9,713 9,075
Daily Post Wales 36,327 35,431
Wrexham Leader 22,464 21,180
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