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Sentinel Sunday announces final edition on Sunday 30 September |
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Monday, 10 September 2007 |
Northcliffe Media Group is closing the Stoke Sentinel’s sister Sunday paper at the end of this month. The publisher said a combination of falling circulation and advertiser apathy was to blame.
The last ABC figure for the Sunday paper was 11,886 for the six months to July, a decline of 15.9% year on year. It is believed that more recent figures have seen a further marked fall in paid for sales.
The paper was launched in 2000 as a broadsheet but switched to a tabloid format in July last year.
Northcliffe said it will not be making any redundancies as the paper and its daily stalemate the sentinel shared a newsroom and other resources and both staff and resources will be deployed elsewhere as many of the Sunday paper’s initiatives will be transferred to the Sentinel.
The paper also intends to launch a new monthly glossy called ‘The North Staffordshire’ magazine together with a number of new supplements.
The Sentinel Sunday has enjoyed an unusual degree of critical success during its brief seven year tenure. It has twice won UKPG regional press awards (2001 and 2004) and was also voted best designed weekly newspaper in the European Newspaper Awards.
 Sassi
"Therefore, after a strategic review, we have reluctantly decided to close the newspaper.
"Sentinel Sunday was never able to match the circulation of its sister daily newspaper, the Sentinel. Similarly, it never attracted the advertising that would have enabled it to become a profitable niche title in its own right."
The Sentinel’s last ABC figure for the six months to end June was 64,685, a fall of 8.3 year on year.
www.thisisstaffordshire.co.uk
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