Shortlist announced for the Top 100 Northern Brands 2012



Following lots of enthusiastic and expert voting for the 2012 edition of the Top 100 Northern Brands from How-Do readers, we closed the rolls for nominations in mid-December following which our judging panel came together to adjudicate, apply a sense check and, in addition to the category winners, choose their two overall B2C and B2b brand winners.

Six brands have been shortlisted from each category and the winners will be announced at a special event hosted by Salford University at its Media City campus in a few weeks time.

A number of leading marketing services companies have supported this year’s initiative while the core of the initiative, the analysis and the research, has been delivered by the independent research company Ci, based in Wilmslow.

The marketing services companies and organisations supporting this initiative include: Tangerine PR, Clock Creative, Market Creative, Access, the University of Salford and C21 Creative Communications.

 

 

                                               

 

                                                                                                              
   

                                                                  

 

 

 

Such rankings of recognised brands are typically undertaken on a national or international basis but How-Do believes the North is home to so many successful brands, it more than deserves its own showcase and a quick glance at the shortlist of leading brands chosen by our readers, is a testament to the outstanding array of national and international brands based in the North.


The Top 100 Northern Brands 2012 -  the categories

There were 13 categories to choose and vote for this year.

In each category, we offered some obvious names for readers to consider but there was also an option to add additional names/brands of readers’ choice.

We have shortlisted the six companies/organisations in each category who received the highest number of votes - apart from the professional/financial servcies category for which we have presented seven companies. As stated above, our judges chose the winners of the two overall best B2B and B2C brands.

The categories and shoortlisted comapnies of the The Top 100 Northern Brands 2012 are:

• Sport - Sale Sharks, Lancashire CCC, Manchester City FC, Liverpool FC, Manchester United FC, Aintree
• Technology & Telecoms - Sage, Sony Games, Plusnet, Ebuyer.com, Wharfedale, Betfred
• Fashion, Textiles and Clothing - Matalan, Footlocker, GHD, Bench, Umbro, Cotton Traders
• Food & Drink - Warburton's, Patak's, Vimto, Greggs, Kellogg's, Tetley's
• Industrial & Manufacturing – sponsored by Clock Creative - Drax, Pilkington, Unilever/Port Sunlight, Marshalls, British Aerospace, Stanlow Refinery
• Arts & Culture - Opera North, Royal Exchange Theatre, Sheffield Crucible, Jodrell Bank, National Media Museum, Everyman Theatre
• Retail – sponsored by Market Creative - Asda, Morrison's, Pets At Home, Co-op, Booths, Lakeland
• Leisure & Tourism – sponsored by Access - Chester Zoo, Blackpool Tower, Mersey Ferries, Alton Towers, Blackpool Leisure Beach, Flamingo Land
• Consumer Durables - Magnet, Makro, Ronseal, Phones4U, DFS, Timpson Group
• Professional & Financial Services - Co-op Bank, Moneysupermarket.com, First Direct, The Halifax, M&S Financial Services, Northern Rock, Green Flag 
• Property & Construction – sponsored by Tangerine PR - Urban Splash, Meadowhall, Trafford Centre, Peel, Bruntwood, Redrow
• Health and healthcare – sponsored by C21 Creative Communications - Transform, Bupa, Seven Seas, PZ Cussons, AstraZeneca, Smith & Nephew
  

The judges have selected two overall additional awards for the following which will be announced on the evening:

• Best b2b brand - sponsored by Clock Creative
• Best b2cbrand - sponsored by Tangerine PR