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The second annual Top 100 North West Brands is almost upon us. This year has seen around 1,000 regional businesses fighting it out for hegemony, with some of the best known operators being joined by a legion of up and coming names.
Urban Splash triumphed in last year’s inaugural outing for the scheme and this year the firm again features, alongside newcomers such as Matalan, Liverpool Capital of Culture and Kukri Sports. The results of the poll, which is carried out in association with national commercial law firm Hill Dickinson (and was this year accessible through Facebook), will be revealed at a gala event next Tuesday 18 November, at Manchester’s Bridgewater Hall. This will take in 14 individual categories – including new battlegrounds ‘most ethical / CSR focused brand’ and ‘best brand marketing’ – and feature high profile speakers such as Edwin Booth, the chairman of Booths supermarkets. Hill Dickinson’s Jane O’Sullivan, a driving force behind the initiative, commented: “Everyone will recognise these brands because irrespective of company size, they are all major players in their field and should feel proud that their hard work has been recognised. “We’re confident that the winners on November 18th will be those brands that really do express who and what they represent.”This year’s poll was once again undertaken and managed by Ci Research in association with the Confederation of British Industry (CBI) North West and the Chartered Institute of Marketing (CIM) North West and Wales. The shortlist is as follows:
Q1 - Financial services Moneysupermarket.com
MBNA
Co-operative Bank
Q2 - professional and business services Rathbones
Swinton
Freedom Finance
 Last year's victors made a Splash Matalan
Littlewoods
JJB
Q4 - food and drink Vimto
Warburtons
Kellogg's
Q5 - manufacturing and industrial Land Rover Jaguar
BAE Systems
Pilkington
Q6 - property and construction Bruntwood
Urban Splash
Peel
Q7 - textiles and clothing Reebok
Adidas (UK)
Nike
Q8 - healthcare and pharmaceutical Unilever
AstraZeneca
Durex
 Man Con back again this year M.E.N.
Manchester Confidential
ITV Granada
Q10 - leisure and tourism Chester Zoo
Pleasure Beach, Blackpool
Liverpool Capital of Culture
Q11 - transport, travel and motors Eddie Stobart
Manchester Airport
Liverpool John Lennon
Q12 - best at marketing its brand Kukri sports
The Co-operative
Urban Splash
Q13 - ethical / corporate social responsibly The Co-operative
Marks & Spencer
AstraZeneca, Bruntwood, Jaguar, Kukri Sports, United Utilities
Q14 - top North West brand 2008 Warburtons
The Co-operative
Kukri Sports
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