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Coping with and emerging from this recession in a stronger and profitable state are quite simply what most businesses wish to achieve. This major How-Do half day conference in Liverpool has drawn together five outstanding speakers whose collective expertise can help companies achieve just that. The event is sponsored by Business Link Northwest.
In the current challenging economic climate, companies who not only survive, but actually thrive, are those who can develop and utilise a true competitive edge. If you want to guarantee your business the opportunity to implement ideas that will help make it more productive, more pro-active, more competitive and ultimately more profitable, then this conference is for you.
How-Do has brought together an outstanding panel of speakers for this conference at Liverpool Science Park, all of whom are focused on providing the type of insight and information that can make a real difference to the success of your organisation.
Our speakers will be covering five key areas of your business:
• learning first hand from Google on what’s really working online
• how to develop and win new business
• more effective communication and engagement with business media
• improving the performance of your e-platforms
• reviewing and developing your strategy in a crowded marketplace
Our acclaimed panel comprises Andrew Barke (Google), Bill Gleeson (Liverpool Daily Post), John Leach (Winning Pitch), Paul Rouke (PRWD) and Eva Berg-Winters (PricewaterhouseCoopers).
How-Do’s Speeding up in the Slowdown conference offers business owners and directors a range of easily implementable ideas and insight that will help them to focus and target their activity, ensure that they are effectively engaging with their local marketplace, assist with how best to develop and close business in these unique times, benchmark themselves within their vertical market and develop strategies to improve the ways in which they target and focus their business activity.
This conference will attract a wide range of owners and directors of businesses within the media, marketing, PR, creative and digitals sectors, as well as forward-thinking professionals from the public sector who want to implement best practice from the private sector into their activity. In addition business owners and directors from other sectors are equally welcome, as the ideas, insights and strategies that will be revealed are equally appropriate across most sectors.
Delegate tickets cost £88 + VAT (early booking discount – limited number available) or £118 + VAT for a standard booking.
Spaces are limited for this conference and interest is high. If you would like to secure a place (and the early booking discount) please click on this link http://speedingupconference.eventbrite.com If you have any queries or for more information please call Cathryn O’Grady on 07918 174176 or email her at cath@how-do.co.uk
Speakers Andrew Barke – Industry Head of Agency, Google
 Andy Barke
Andrew will be delivering a presentation focusing on "What's working online". His presentation will concentrate on areas organisations should consider when targeting consumers online. Areas that will be covered include:
• How Search is a barometer of consumer behaviour.
• How different will a slowdown in a digital age be?
• Trends that Google are seeing and how to take advantage of them.
• How winners get ahead in a slowdown - tools that will help
Andrew's presentation will offer delegates easily implementable ideas that will have an immediate beneficial effect on how they conduct their online activity.
Bill Gleeson – Business Editor, Liverpool Daily Post  Bill Gleeson Bill needs very little introduction to Liverpool audiences. After 12 years at the Liverpool Daily Post, the last ten as business editor, it would be fair to say that Bill knows pretty much everything that there is to know about the Merseyside business community. Prior to the Post, Gleeson, 46, was a freelance having previously spent two years as business correspondent with the Independent in London. Bill’s presentation will focus on how best companies can successfully engage with business media (both regionally and nationally) to mutual benefit.
Eva Berg-Winters - Assistant Director, PwC Strategy
 Eva Berg-Winters
• Creating and developing strategy development and strategic reviews for different media players including leading newspapers, broadcasters and advertising agencies
• Focusing on the impact of the current economic downturn on media companies
• Carrying out a number of due diligence assignments, including commercial reviews of newspapers, online portals, advertising agencies, broadcasting groups in the UK and in a number of continental European countries
• Supporting the Internet Advertising Bureaus Europe and UK in a number of their surveys. She recently developed and is currently managing the first ever UK mobile ad spend survey on behalf of the IAB UK
• Publishing several articles and speaking about the downturn impact on advertising at several conferences across Europe – including SIME (a digital conference in Sweden)
Prior to joining PwC, Eva worked for T-Online (part of Deutsche Telekom) in Germany where her work included development of the T-Online portal strategy, M&A projects such as the acquisition of leading German classifieds group Scout 24 and management of the group’s online portfolio companies.
She has also worked for McKinsey & Company in Germany where she was part of an e-commerce start-up interim management team.
John Leach – Managing Director, Winning Pitch
 John Leach
He has been instrumental in building and selling a number of successful SME businesses and is passionate about the role of strategic and ethical sales approaches, an area he explores in depth in his successful book “Pitch Perfect – Feel the Impact of a Winning Sales Approach” (John Wiley & Sons Ltd December 2004)
His business recently won, against international competition, the NWDA high growth programme to support the fast business agenda in the Region. His practical grounded no-nonsense approach to selling has benefited literally thousands of entrepreneurs keen to realise their full potential. His latest book explores the spirit of entrepreneurial selling and how the power of mental toughness can deliver exceptional results.
John will be presenting on how best organisations – particularly those without a structured or clearly defined business development department – can develop and win new business in these challenging times. John will be sharing tried and tested ideas on developing and winning business in a recession.
Paul Rouke – Founder and User Experience Director, PRWD (Productivity Without Difficulty)
 Paul Rouke
In a nutshell, Paul’s role kicks in once a customer has actually arrived at your website and it encompasses how best to move the customer through the stages to the point where he/she commits to a purchase in a way that is natural, easy to follow and enjoyable for the end user.
Paul is passionate about both delivering and sharing best practice usability for SME and blue chip clients, with a particular focus on improving the conversion rates of e-commerce platforms and staff productivity with internal business systems. Examples of his desire to share his expertise can be seen in the number of in-house and public training courses and usability events that Paul plans and delivers.
Paul has worked with a range of clients, across sectors, sharing his tried and tested methods and ideas, including: JD Williams, The Scout Association, The Cotswold Company, Shop Direct Group, the Co-operative Group, British Gas, Nationwide, the Rugby Football Union (RFU), Fortnum and Mason and Manchester Airport Group as well as with a large number of SMEs and Owner Managed Businesses.
Through a range of services including expert evaluations, benchmarking, web analytics and user testing, Paul’s methods involve developing an efficient and effective process to increase website conversion rates and he emphasises that they are equally applicable whatever the size, type or sector of a particular company.
Paul’s presentation will focus on sharing with delegates how, through simple and easily implementable steps, companies can develop efficient and effective processes that will substantially increase website conversion rates.
Programme
Speaker presentations will be made available to all delegates as downloadable PDFs from a post conference micro site subject to speaker approval. Access details will be provided in delegate packs.
Venue: Liverpool Science Park, Liverpool
08:45 – 09:15 Registration & coffee.
09:15 – 09:20 Welcome
09:20 – 09:55 Andrew Barke, Google
10:00 – 10:35 Paul Rouke, PRWD
10:40 – 11:15 Eva Berg-Winters, PwC
11:15 – 11:40 Break for coffee and networking
11.40 – 12:15 Bill Gleeson, Liverpool Daily Post
12:20 – 12:55 John Leach, Winning Pitch
13:00 – 14:00 Lunch and networking
All speakers are confirmed however we reserve the right to make changes to the line up in the event of circumstances beyond our control. Booking Information
Delegate tickets are £88 + VAT early booking/charity rate (for bookings before 22nd May or whilst tickets last), £118 + VAT thereafter. Places are limited and to book your place please click on the link http://speedingupconference.eventbrite.com
If you have any queries please contact Cathryn O’Grady on 07918 174176, or by e-mail cath@how-do.co.uk Speeding up in the Slowdown is being delivered in association with Liverpool Science Park and is supported by Alliance Fund Managers. Something to add? Then leave a comment below or email us now.
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